YP Dine Dials Up the Delicious Through Partnership with Winterlicious and Summerlicious as New Presenting Sponsor
YP Dine teams up with Toronto’s favourite culinary celebration for three-year sponsorship
Toronto, ON – January 10, 2017 –YP Dine, a Yellow Pages (TSX: Y) digital marketing solution and accompanying mobile application dedicated to the restaurant and dining sector, is the new presenting sponsor of the Winterlicious and Summerlicious festivals.
From Jan. 27 to Feb. 9, 2017, the YP Dine app will be providing access to its platform for the duration of the festival free of charge so that restaurants can provide their customers with the convenience of booking online.
“We are pleased to be the new presenting sponsor of the Winterlicious and Summerlicious festivals,” said Paul Brousseau, Vice-President, Brand Communications at Yellow Pages. “YP Dine’s unique discovery, reservation and ordering features, all in one single app, meet the needs of Canadian diners, from those in search of a particular culinary experience, to those looking for a local bite.”
The YP Dine app is the one restaurant app that can do it all – not only connecting food lovers with their favourite restaurants, but also helping the restaurateur manage their reservations and online ordering, grow a social fan base, manage email marketing, and more.
Available on iOS and Android, the YP Dine app can help even the most indecisive people choose where and what to eat. Users can access curated lists, read restaurant and food reviews, book a table or order-in directly from the app.
Now in its 14th year, Winterlicious and Summerlicious festivals continue to be one of the most prestigious and popular events in Toronto with more than 200 participating restaurants.
About Yellow Pages
Yellow Pages (TSX: Y) is a Canadian digital media and marketing solutions company that supports neighbourhood economies by helping local businesses reach new customers and foster stronger relationships with existing clients through its various media and products. Yellow Pages holds some of Canada’s leading local online search properties including YP.caTM, RedFlagDeals.comTM, Canada411.caTM, the Comfree/DuProprio network and YP NextHome, as well as mobile applications YP, YP Shopwise, YP Dine, Comfree, RedFlagDeals, Canada411 and 411.ca, as well as the Yellow PagesTM print directories. Through Mediative, Yellow Pages is a leader in national advertising through its various channels and services devoted to North American businesses. The Company also owns JUICE Mobile, a mobile advertising technology company whose proprietary programmatic platforms facilitate the automatic buying and selling of mobile advertising between brands and publishers. For more information visit www.corporate.yp.ca.