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Back to News Launches New Deals Feature on Its Site and Mobile App to Help Canadians Get More Value While Looking for a Local Business

Yellow Pages Group kicks-off its new deals offering with a television campaign showcasing the availability of deals on-the-go for business searches

Toronto (Ontario) November 21, 2011™ launches an innovative deals feature that redefines local search by offering timely and relevant deals linked directly to business search results on the website and its popular mobile application. This new deals feature will become Canadians’ best ally for the Holiday shopping season since deals can be easily found with each business search on the website, its mobile app and on the mobile version of the website.

This deals feature is aggregated from a wide variety of sources and updated daily, which makes it one of the largest deals database in Canada. This enhanced deals content provides a richer and more engaging shopping experience for savvy consumers who can now save time and money. It also enables Yellow Pages advertisers to leverage their deals and promotions to drive ready-to-buy consumers to their business at no added charge.

To launch this exciting new feature on the Yellow Pages app and illustrate its benefits for consumers, Yellow Pages Group will be running a 30-second Television ad campaign beginning today in the Greater Toronto Area and in English Canada on selected speciality channels. This ad spot will also promote a contest giving deal-loving Canadians the chance to win a daily prize of $1,000 and a grand prize for a trip of a lifetime valued at $5,000.

“With more than three million downloads and counting, our Yellow Pages app is a great illustration of our ongoing digital transformation and of the various ways consumers can look for a business near them,” said Nicolas Gaudreau, Vice-President, Digital & Print Media, Acquisition and Retention of Yellow Pages Group. “Now that our mobile app and Yellow Pages site clearly feature deals related to their search, savvy shoppers will be drawn even more to our Yellow Pages digital tools, since they can benefit from a new and smarter way to shop locally. For businesses, this will give them additional opportunities to increase their visibility and attract potential customers”.

The upgraded Yellow Pages mobile app leverages location-based technology to display all of the deals close to one’s current GPS location so that consumers can access deals anytime and anywhere, directly on their mobile device. Consumers can then simply search as usual and watch for the “Deals” icon to appear.

The launch of the deals feature for the Yellow Pages mobile app complements other mobile applications within the Yellow Pages Group network, which are a major driving force of the Company’s ongoing digital transformation and account for 30 per cent of all digital searches.

Yellow Pages’ deals feature is available in English only, in large urban centres in Canada. It will expand across Canada in 2012. The Yellow Pages mobile app is available on all smartphone platforms.

For more information about this new feature or to download the free Yellow Pages app, visit . To view the television ad spot and learn more about the contest, visit .

About Yellow Pages Group
Yellow Pages Group (YPG) is Canada’s leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX: YLO) which owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories,™ ,™ and . The Yellow Media Inc. network of online properties reaches over 9 million unique visitors monthly. For more information: .

*Yellow Pages Group, YellowPages, Canpages, Canada411, RedFlagDeals, LesPAC are registered trademarks of Yellow Media Inc.


Hind Ounis
Yellow Pages Group
Communications Manager
Tel.: 514-934-2097

Maricel Dicion
National Public Relations

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