Yellow Pages Launches New Food and Dining Mobile App YP Dine as Company Accelerates Consumer Mobile Media Development
Montreal (Quebec), March 16, 2015 – Yellow Pages (TSX:Y), a leading digital media and marketing solutions company in Canada, announced today the launch of YP Dine , a new mobile app dedicated to the restaurant and dining sector. This marks the second app in a series of new consumer mobile media by Yellow Pages, designed to meet the unique needs of specific lifestyle sectors.
YP Dine joins YP Shopwise , an award-winning smart shopping and deals app, as the second in the lifestyle app offering by Yellow Pages as the company continues its investment in mobile media, its fastest growing segment.
The YP Dine app helps Canadians make dining choices based primarily on mood and/or activity. These include “happy hour”, “weekend brunch”, “lunch with coworkers”, “late night eats” and “quick dinner fixes” to name a few. The app also allows standard searches for eateries by name or location.
“Consumer mobile media is a key focus of Yellow Pages in 2015 as we rapidly grow our platforms and audience and YP Dine is the first in a series of new lifestyle apps we’ll be issuing this year,” said Nicolas Gaudreau, Chief Marketing Officer of Yellow Pages. “In the dining segment, there’s a need for a simplified product to help people make new dining discoveries or easily find ideas or suggestions without having a specific location or cuisine in mind. YP Dine offers a content-rich experience that facilitates dining decisions and actions such as reservation and transaction.”
The app also integrates the top picks or “playlists” by local chefs or restaurant owners, sharing their favourite discoveries in local eateries such as dim sum, sports bars, brunch and lunch spots, among others.
The acquisitions of Bookenda and Dine.TO by Yellow Pages in December 2014 have seen the functionalities of the two services integrated into YP Dine. These include the ability to receive deals available at local restaurants, access and publish reviews, preview menus, and make reservations. The ability to place and pay for orders directly from the app will also be available in future iterations.
YP Dine is currently only available for Montreal but will be adding Toronto, Vancouver and Calgary content by June 1st and expanding to other cities incrementally. It is available for iPhone and can be downloaded via the App Store or at yellowpages.ca/dine .
YP Dine joins the Yellow Pages network of digital properties which sees over 1 million visitors each day. Over 50% or $440 million of Yellow Pages’ total annual revenues are derived exclusively from digital products and services.
About Yellow Pages Limited
Yellow Pages Limited (TSX: Y) is a Canadian digital media and marketing solutions company that supports local economies by helping neighbourhood businesses reach new customers and foster stronger relationships with existing clients through its various media and products. Yellow Pages holds some of Canada’s leading local online search properties including YP.ca™ , RedFlagDeals.com™ , Canada411.ca and YP NextHome . The company also holds the YP, YP Shopwise, RedFlagDeals and Canada411 mobile applications and Yellow Pages™ print directories. Yellow Pages is also a leader in national digital advertising through Mediative , a division of Yellow Pages devoted to digital marketing and performance media services for national-scale agencies and customers.
Director, Public Relations & Corporate Communications