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Yellow Pages Group’s Marketprofiler Free Online Tool Wins Bronze Award from the Relationship Marketing Association

Montreal (Quebec), November 16, 2011 – Yellow Pages Group received another recognition in the context of its digital transformation from Print to Online by winning a bronze award from the Relationship Marketing Association for its MarketProfiler™ online tool. With this coveted award, the Relationship Marketing Association recognizes innovative projects in relationship marketing. As a free online tool designed to help small and medium-sized businesses (SMBs) assess their online performance and gather valuable data on market trends and consumer behaviour, MarketProfiler was featured in the communications, public and other services category.

Launched in March 2011, MarketProfiler is the first free automated online tool of its kind in Canada.  As such, it helps small and medium-sized businesses improve their online presence by guiding them and  providing them a snapshot of consumer media consumption in a specific market in an interactive and innovative way. In addition, MarketProfiler provides insight into how consumers use media in a selected market when searching for local businesses, how a website performs compared to those of competitors and how to improve a website’s online visibility. This information is compiled in a personalized and comprehensive report that encompass an online visibility audit, competitive reviews, detailed market data as well as marketing advice.

“We are very proud to have the Relationship Marketing Association recognize MarketProfiler as a best-in-class tool for small and medium-sized businesses,” said Nicolas Gaudreau, Vice President – Digital & Print Media, Acquisition and Retention at Yellow Pages Group. “ MarketProfiler illustrates a key aspect of our ongoing digital transformation: our goal is to support SMBs to help them better understand their local market, give them the tools to capitalize on digital marketing and ultimately to drive more customers to their door.”

MarketProfiler has recently been upgraded to better serve its users. Some of the new features help SMBs identify trends, develop up-to-date profiles of their targeted markets, in addition to allowing users to compare themselves to their competitors.

Less than a month ago, Yellow Pages Group also won a bronze award showcasing the Company’s commitment to excellence. The award was bestowed by the League of American Communications Professionals LLC (LACP) for Yellow Pages Group’s branding and design of its annual report.

For more information and to view a video demonstrating MarketProfiler , visit www.profiler.yellowpages.ca .

About Yellow Pages Group
Yellow Pages Group (YPG) is Canada’s leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX: YLO) which owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories, YellowPages.ca™ , Canada411.ca™ and RedFlagDeals.com . The Yellow Media Inc. network of online properties reaches over 9 million unique visitors monthly. For more information: corporate.yp.ca .

*Yellow Pages Group, YellowPages, Canpages, Canada411, RedFlagDeals, LesPAC are registered trademarks of Yellow Media Inc.


Contacts:

Hind Ounis
Yellow Pages Group
Communications Manager
Tel.: 514-934-2097
hind.ounis@ypg.com

Kamila Karwowski
National Public Relations
514-843-2384
kkarwowski@national.ca

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