Yellow Pages Group Takes Home 2012 Digi Award For “Best in Digital Advertising”
Recognized for user engagement and digital advertising excellence
Montreal (Quebec), December 6, 2012 – Yellow Pages Group (YPG), a leading multimedia and marketing solutions company, was awarded “Best in Digital Advertising” at the 2012 Digi Awards for its Scratch ‘N Win mobile lottery contest, which promoted the deals feature on the YellowPages.ca™ mobile app . Entrants in the category had to demonstrate excellence in the creation, delivery and execution of integrated digital advertising campaigns.
“We’re thrilled to be recognized for the second consecutive year for our achievements in the mobile advertising and digital experience space,” said Nicolas Gaudreau, Chief Marketing Officer, Yellow Pages Group. “Through our growing suite of online and mobile applications, we continue to find new ways to engage consumer audiences and enhance visibility and awareness of local businesses and services in neighbourhoods across Canada.”
This marks the second Digi Award for YPG, having won “Best in Mobile” at last year’s event for the location-based services of the YellowPages.ca™ mobile app .
About Yellow Pages Group
Yellow Pages Group is a leading digital company in Canada. The Company serves over 300,000 local businesses through its nationwide sales force of media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative , its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX: YLO), which owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories, YellowPages.ca™ , Canada411.ca and RedFlagDeals.com™ The Yellow Media Inc. network of online properties reaches over 9 million unique visitors monthly.
Senior Manager, Public Relations