Yellow Pages Group Reminds Vancouver Residents of Print Opt-Out Program
Opt-out period for 2012 distribution of Yellow Pages™ directory in Vancouver closing on December 9, 2011
Vancouver (BC), November 16, 2011 – Yellow Pages Group (YPG) reminds Vancouver residents that they have until Friday, December 9, 2011 to opt-out of receiving their 2012 Yellow Pages print directory, to be distributed beginning in January 2012 in the Vancouver area. In order to ensure that the Yellow Pages™ directory is delivered only to those who wish to receive them, Yellow Pages Group encourages Canadians who do not wish to receive the directory at their homes to opt-out of the delivery list through Yellow Pages Group’s Custom Delivery Program. In a few minutes, residents can easily remove their names from the print directory delivery list.
“As our company continues its digital transformation from print to online, Canadians can search local businesses near them online on a variety of platforms with YellowPages.ca™, our mobile app and, of course, with our print directory,” said Nicolas Gaudreau, Vice President Digital Media Acquisition and Retention at Yellow Pages Group. “Even with the availability of digital alternatives, the Yellow Pages print directory remains an effective way to reach consumers, since 1 out of 2 Canadians still consult a print directory once per month to find a business near them.”
Vancouver households can easily opt-out of their Yellow Pages directory delivery online at http://corporate.yp.ca/delivery or by contacting Yellow Pages Group’s Distribution Call Centre at 1-800-268-5637. Residential directories (“white pages”) used to find personal phone numbers, which are available upon request in the Vancouver region, can also be obtained online http://corporate.yp.ca/delivery or by contacting Yellow Pages Group’s Distribution Call Centre.
Yellow Pages directory content is readily available online at YellowPages.ca™ and Canada411.ca™ or through the Yellow Pages mobile application, downloaded over 3 million times and which represents 30% of all digital searches across the Yellow Pages Group network of properties. This mobile application is available on Blackberry®, Apple iPhone™, Apple iPad™, Google™ Android™ and Windows Phone 7™ at www.yellowpages.ca/mobile .
Commitment to the Environment
YPG encourages waste reduction and recycling efforts across Canada. The company has proactively reduced its directory paper consumption by 25% over the last two years through distribution and manufacturing initiatives. YPG also works with provincial recycling councils nationwide and regularly reminds Canadians to recycle their old directories as part of regular municipal recycling pickup once the new ones arrive at their doorstep. Outdated print directories have one of the highest material recycling rates in Canada, compared to other materials.
About Yellow Pages Group
Yellow Pages Group (YPG) is Canada’s leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX: YLO) which owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories, YellowPages.ca™ , Canada411.ca™ and RedFlagDeals.com . The Yellow Media Inc. network of online properties reaches over 9 million unique visitors monthly. For more information: corporate.yp.ca .
*Yellow Pages Group, YellowPages, Canpages, Canada411, RedFlagDeals, LesPAC are registered trademarks of Yellow Media Inc.