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Yellow Pages Group Reminds Saint John Residents of Print Opt-Out Program

Opt-out period for 2011 distribution of Yellow Pages™ directory in Saint John closing on June 17, 2011

Saint John (New Brunswick), May 17, 2011 – Yellow Pages Group (YPG) is reminding Saint John residents that they have until Friday, June 17, 2011 to opt-out of receiving their 2011 Yellow Pages print directory, to be distributed beginning in August in the Saint John area. Through Yellow Pages Group’s Custom Delivery Program, residents can easily remove their names from the print directory delivery list.

“Print is just one of the media we offer in support of local search. We also operate Canada’s leading local search website YellowPages.ca as well as offer YellowPages.ca mobile search apps ,” said Annie Marsolais, Director, Corporate and Marketing Communications at Yellow Pages Group. “Our goal is to ensure that the print directory is delivered only to those who wish to receive them. Therefore, we encourage Canadians who do not wish to receive the directory at their homes to opt-out of the delivery list.”

Saint John households can easily opt-out of their Yellow Pages directory delivery online at corporate.yp.ca/delivery or by contacting Yellow Pages Group’s Distribution Services at 1 800 268-5637.

Yellow Pages directory content is readily available online at YellowPages.ca™ and Canada411.ca™ or through mobile applications on Blackberry®, Apple iPhone™, Apple iPad™, Google™ Android™ and Windows Phone 7™ at www.yellowpages.ca/mobile .

Commitment to the Environment
In addition to addressing consumers’ evolving needs, the Custom Delivery Program is part of YPG’s commitment to the environment and the company’s participation in the Changing the World, One Step at a Time program developed by Quebec-based organisation, Équiterre and supported by Green Communities Canada.

YPG regularly encourages waste reduction and recycling efforts across Canada. The Company works with provincial recycling councils nationwide and regularly reminds Canadians to recycle their old directories once the new ones arrive at their doorstep. According to studies by environmental organizations, over 85% of Canadians recycle their outdated phonebooks.

Yellow Pages directories made from waste wood from responsibly-managed forests. They can be disposed of as part of regular municipal recycling pickup.

Further information on YPG’s environmental commitment can be found at http://corporate.yp.ca/environment .

About Yellow Pages Group
Yellow Pages Group (YPG) is Canada’s leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX: YLO) which owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories, YellowPages.ca™ , Canada411.ca™ LesPAC.com , and RedFlagDeals.com . The Yellow Media Inc. network of online properties reaches over 9.5M unique visitors monthly. For more information: corporate.yp.ca .

Follow Yellow Pages Group activities on Twitter and Facebook.
@YellowPages_ca
facebook.com/yellowpagesgroup

Hashtag for this release: #ypgoptout

For more information:
Fiona Story
Public Relations Manager
(514) 934-2672
fiona.story@ypg.com

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