Yellow Pages Group Reminds Calgary Residents of Print Opt-Out Program
Opt-out period for 2011 distribution of Yellow Pages™ directory in Calgary
closing on August 19, 2011
Calgary (Alberta), July 19, 2011 – Yellow Pages Group (YPG) is reminding Calgary residents that they have until Friday, August 19, 2011 to opt-out of receiving their 2011 Yellow Pages print directory, to be distributed beginning in October in the Calgary area. Through Yellow Pages Group’s Custom Delivery Program, residents can easily remove their names from the print directory delivery list.
“While print directories remain consulted by 1 in 2 Canadians each month to find a business, it is only one of the search platforms we offer, the others being online and mobile,” said Annie Marsolais, Director, Corporate and Marketing Communications at Yellow Pages Group. “Our goal is to ensure that the print directory is delivered only to those who wish to receive them. Therefore, we encourage Canadians who do not wish to receive the directory at their homes to opt-out of the delivery list.”
Calgary households can easily opt-out of their Yellow Pages directory delivery online at http://corporate.yp.ca/delivery or by contacting Yellow Pages Group’s Distribution Call Centre at 1-800-268-5637.
Residential directories used to find personal phone numbers, commonly known as the “white pages” are now available only upon request. Copies can be obtained online at http://corporate.yp.ca/delivery or by contacting Yellow Pages Group’s Distribution Call Centre at 1-800-268-5637.
Yellow Pages directory content is readily available online at YellowPages.ca™ and Canada411.ca™ or through mobile applications on Blackberry®, Apple iPhone™, Apple iPad™, Google™ Android™ and Windows Phone 7™ at www.yellowpages.ca/mobile .
Commitment to the Environment
YPG encourages waste reduction and recycling efforts across Canada. The company has proactively reduced its directory paper consumption by 25% over the last two years through distribution and manufacturing initiatives. YPG also works with provincial recycling councils nationwide and regularly reminds Canadians to recycle their old directories once the new ones arrive at their doorstep. According to studies by environmental organizations, over 85% of Canadians recycle their outdated phonebooks. In addition, print directories have one of the highest material recycling rates in Canada, compared to other materials.
Yellow Pages directories are entirely recyclable and outdated editions can be disposed of as part of regular municipal recycling pickup.
Further information on YPG’s environmental commitment can be found at
About Yellow Pages Group
Yellow Pages Group (YPG) is Canada’s leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX: YLO) which owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories, YellowPages.ca™ , Canada411.ca™ , LesPAC.com , and RedFlagDeals.com . The Yellow Media Inc. network of online properties reaches over 9.5M unique visitors monthly. For more information: corporate.yp.ca .