Yellow Pages Group Reminds Calgarians of the Residential Phone Directory Program
Montreal (Quebec), July 10, 2012 — Yellow Pages Group (YPG) is reminding Calgary residents that residential phone directories, dedicated to personal phone number lookups, are available only upon request. Copies can be obtained online at http://corporate.yp.ca/delivery or by contacting Yellow Pages Group’s Distribution Call Centre at 1-800-268-5637.
“An increasing number of Canadians, particularly in urban areas, use our online and mobile resources such as Canada411.ca™ to find residential phone numbers,” said Nicolas Gaudreau, Chief Marketing Officer of Yellow Pages Group. “Our priority is to continue to make listings available to users in the format of their choice. All who wish to receive a printed directory can request one while those who prefer to use our online or mobile resources are encouraged to do so.”
In 2010, YPG introduced this initiative in Calgary as well as in Toronto, Montreal, Vancouver, Edmonton, the Ottawa-Gatineau area and Quebec City.
Over the last year, YPG has actively promoted and invested in a growing portfolio of online properties and digital search tools. Yellow Pages directory content is readily available online at YellowPages.ca™ and Canada411.ca™ or through the Yellow Pages mobile application, downloaded over 4 million times. This mobile application is available on Blackberry®, Apple iPhone™, Apple iPad™, Google™ Android™ and Windows Phone 7™ at www.yellowpages.ca/mobile .
The company has also made concentrated efforts to continuously reduce its environmental impact. In just three years, through various distribution and manufacturing initiatives, YPG has reduced its directory paper consumption by 44 percent.
YELLOW PAGES™ DIRECTORY DISTRIBUTION CONTINUES
The distribution of the Yellow Pages directory, used to find local businesses, will continue on an annual basis as majority of Canadians continue to use the print directory to find the local businesses they are looking.
For those who prefer not to receive the Yellow Pages directory, YPG also provides users with the ability to opt-out of delivery. To stop receiving the Yellow Pages business directory call YPG Distribution Services at 1 800 268-5637 or visit http://corporate.yp.ca/delivery .
About Yellow Pages Group
Yellow Pages Group is a leading digital company in Canada. The Company serves approximately 340,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX: YLO) which owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories, YellowPages.ca™ , Canada411.ca and RedFlagDeals.com™ The Yellow Media Inc. network of online properties reaches over 8 million unique visitors monthly.
Director, Marketing Communications