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Yellow Pages Group Launches Shop The Neighbourhood Encouraging Local Shopping in Support of Canada’s Small Businesses

(version anglaise seulement)

Toronto (Ontario), October 15, 2013 – With a century-long legacy of working with local businesses in Canada’s communities coast to coast, Yellow Pages Group is launching a new event and awareness initiative in the GTA called Shop The Neighbourhood , to encourage local shopping and promote support for local businesses. Consumers will be asked to "Shop The Neighbourhood" on November 30, 2013 - a weekend when historically Canadians flood south of the border to take advantage of Black Friday deals or online for Cyber Monday bargains.

WHAT:
Shop The Neighbourhood campaign kick-off and event launch.

WHEN:
Monday, October 21, 2013
6 p.m. to 8 p.m.

WHERE:
CN Tower, Horizons Restaurant, LookOut Level
301 Front St. West, Toronto, ON M5V 2T6

PHOTO AND MEDIA OPPORTUNITIES:
Doug A. Clarke, Senior Vice-President, Yellow Pages Group
Hon. Deb Matthews, Deputy Premier of Ontario
Hon. Gary Goodyear, Minister of State, Federal  Economic Development Agency for Southern Ontario
Andrea Horwath, Leader, New Democratic Party of Ontario
Tim Hudak, Leader, Progressive Conservative Party of Ontario

About Shop The Neighbourhood™
Shop The Neighbourhood is a Yellow Pages Group initiative, a campaign to encourage local shopping and support for small businesses, culminating in a local shopping day on November 30, 2013. Taking place during the busiest shopping season of the year, Shop The Neighbourhood raises awareness of the large-scale push from retailers both online and across the border which moves dollars away from the small businesses which directly impacts the health of our neighbourhoods and our communities. On November 30th, people will be encouraged to make a local purchase in support of businesses across the Greater Toronto Area and take advantage of exclusive event day deals and savings at local businesses, hosted both online and on the mobile apps of YellowPages.ca™ , ShopWise and RedFlagDeals.com .

Shop The Neighbourhood is part of Yellow Pages Group’s My Neighbourhood First initiative, the company’s corporate social responsibility commitment to contributing to strong local economies and thriving neighbourhoods.

Contacts:
Leanne Bucaro
Infinity Communications
Tel.: 289-242-4003
leanne@infinity-pr.com

Fiona Story
Yellow Pages Group
Tel.: 514-934-2672
fiona.story@ypg.com
 

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