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Yellow Pages Group Helps Canadians Save Money on Gas with Mobile App Upgrade

Montreal (Quebec), September 18, 2013 – With gas prices seemingly going nowhere but up, Canadians are always on the lookout for new ways to save money at the pump. Yellow Pages Group (YPG), a leading provider of digital and traditional local search services , launched today a new real time gas pricing and comparison feature in an updated version of its flagship Yellow Pages mobile app.

Key features include gas pricing and comparison based on location, service station information, directions and mapping, as well as detailed pricing for various grades of gas including regular, premium and diesel. Unlike many similar services, the gas pricing information provided by the Yellow Pages app is updated in real time and pulls information directly from the gas services industry. It is not reliant on user-generated information. Pricing for gas is provided for all of Canada, across all areas and service stations.

“As our digital platforms grow and expand, we’re committed to going beyond the simple search and find process,” said Nicolas Gaudreau, Chief Marketing Officer of Yellow Pages Group. “With features like gas pricing being integrated into our mobile app, we’re providing real time information that directly responds to the immediate lifestyle needs of Canadians, complementing existing features like deals and retail bargains based on location.”

The integration of gas prices in the Yellow Pages mobile app provides users with a comprehensive local search application to fit their everyday search needs.

Future functionalities to be implemented shortly in the gas pricing feature include the ability to filter results by gasoline type and the integration of gas pricing with the normal search results page without having to directly access the gas pricing functions.

A demo video of the gas prices feature is available here .

The Yellow Pages mobile app has been downloaded 5.9 million times, is ranked among the top local search applications and is available across all mobile platforms. Visit yellowpages.ca/app to download.


About Yellow Pages Group
Yellow Pages Group (YPG) is a leading media and marketing solutions company in Canada. The Company serves Canada’s small businesses marketing needs through its nationwide sales force of media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its national digital advertising and marketing solutions division. YPG is held by Yellow Media Limited (TSX: Y), which owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories, YellowPages.ca™ , Canada411.ca and RedFlagDeals.com™ . Yellow Media’s network of online properties reaches over 8.7 million unique visitors monthly.

Contacts:

Fiona Story
Senior Manager, Public Relations
Tel.: 514-934-2672
fiona.story@ypg.com

Joëlle Langevin
Manager, Communications
Tel.: 514-934-6979
joelle.langevin@ypg.com
 

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