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Yellow Pages Group Helps Canadian Small and Medium-Sized Businesses Harness the Power of Online Marketing

Yellow Pages Group offers Online Marketing tips in the context of its FREE Seminar Series

Montreal (Quebec), October 25, 2011 – Yellow Pages Group, Canada’s leading Internet Company, kicked off its fall Seminar Series aimed at helping Canadian small to medium-sized businesses (SMBs) better understand how they can leverage Online Marketing to maximize their digital presence and increase their market share. First launched in spring 2011, the FREE Seminar Series resumed this fall with an event in Ottawa on October 13, 2011, and will continue in four other cities until November 16, 2011.

Tracy Smith, Vice President of Marketing and Go-to-Market for Yellow Pages Group, alongside Bill Barnes Vice President, Business Development for Mediative, a Yellow Pages Group company, are hosting various sessions across the country on how the new world of Online Marketing impacts small and medium-sized businesses (SMBs).

The seminars discuss the challenges and opportunities present in this rapidly evolving digital space - providing tips, tricks and techniques to help businesses optimize their efforts and coordinate their messaging across all marketing channels. The series also focuses on the key trends propelling today’s online market such as the shift to mobile, understanding of the consumer’s online behaviour, search engine marketing and how to maximize your online presence during this digital transition.

“As the web moves increasingly from experience to participation, businesses now more than ever need to communicate and interact online in real time as effectively as they would face-to-face with customers, partners, and colleagues,” said Tracy Smith, Vice President of Marketing and Go-to-Market for Yellow Pages Group. “With digital marketing moving into the mainstream, now is a great time for businesses of all sizes to take advantage of this important channel and maximize their digital influence”. 

Some of the local search trends that are discussed in the seminar include: mobile, geo-location, social media and group buying.  In a context whereby the internet levelled the playing field for companies of all sizes, one key learning SMBs can gather from the Seminar Series is that Canadian companies can use simple tactics to get found online. For instance, adding certain key pieces of information to an existing online advertising can make a big difference in helping the business rank high in search engine results. 

Upcoming dates for the digital marketing Seminar Series are as follows:

  • Halifax, NS – October 26th
  • Winnipeg, MB – November 3rd
  • Edmonton, AB – November 9th
  • Mississauga, ON – November 16th. 

This Seminar Series was launched shortly after the introduction of the Yellow Pages™ 360° Solution -  a multiplatform marketing approach and one-stop shop for local marketing needs, including visibility on™, print advertising, search engine solutions and website creation and video production. Yellow Pages 360° Solution is a complete suite of products and services that can be tailored specifically to the advertising needs of businesses allowing them to reach the qualified customers who are ready to buy. 

A recent addition in the context of the Yellow Pages 360° Solution is Yellow Pages Analytics™.  With this detailed reporting platform, Yellow Pages Group advertisers can now access their, Website, Call tracking (online products only), Search Engine Marketing (SEM), and SEM Preview reports all from one place, with near real time results, 24/7.  With Yellow Pages Analytics, Yellow Pages Group advertisers get new enhanced reporting features that outline the performance of their tailored Yellow Pages 360° Solution at a glance, while maintaining the ability to drill down and see specific results by product. 

For more information on the Yellow Pages 360° Solution, visit and view the following video . To get more information on the Seminar Series, consult our blog: .

About Yellow Pages Group
Yellow Pages Group (YPG) is Canada’s leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX: YLO) which owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories,™ ,™ , and . The Yellow Media Inc. network of online properties reaches over 9.2M unique visitors monthly. For more information: .

*Yellow Pages Group, YellowPages, Canpages, Canada411, RedFlagDeals, LesPAC are registered trademarks of Yellow Media Inc.


Maricel Dicion
Tel.: 416-848-1446

Hind Ounis
Yellow Pages Group
Communications Manager
Tel.: 514-934-2097

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