Yellow Pages Group Extends Partnership with CBC/Radio-Canada around Local Listings Information
Montreal, Quebec, August 20, 2013 – Yellow Pages Group (YPG), a digital marketing solutions company and CBC/Radio-Canada, Canada’s national public broadcaster, have extended an existing collaboration dating to 2010 to provide CBC.ca users with local business listings and information to complement their local CBC.ca experience.
Through the use of YellowAPI, the company’s open API allowing developer access to YPG’s database of 1.5 million Canadian business listings, CBC has created a geo-localized widget for each of its city pages. This widget allows users to instantly access commonly-searched categories of nearby services such as restaurants and car repairs.
“We have the most current and complete databases on Canadian businesses in the country,” said Nicolas Gaudreau, Chief Marketing Officer of Yellow Pages Group. “Through strategic partners such as CBC, we’re able to ensure Canadians can access the best local content on their neighbourhood goods and services as well as help drive added visibility to our small business clients who use our network to reach potential customers across a variety of platforms.”
"Our partnership with Yellow Pages Group aligns with our strategy to digitally engage Canadians," said Jon de la Mothe, Director Media Innovation & Technology, CBC Revenue Group. "Using YellowAPI we've created an experience that dynamically matches, in real time, local shopping, home service, restaurant and entertainment information for our audiences in a way that better connects them to their neighbourhood."
The widget headlined “Find Out – What’s Nearby” is live on all CBC.ca regional sites.
About Yellow Pages Group
Yellow Pages Group (YPG) is a leading media and marketing solutions company in Canada. The Company serves Canada’s small businesses marketing needs through its nationwide sales force of media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its national digital advertising and marketing solutions division. YPG is held by Yellow Media Limited (TSX: Y), which owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories, YellowPages.ca™ , Canada411.ca and RedFlagDeals.com™ . Yellow Media’s network of online properties reaches over 8.7 million unique visitors monthly.
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
Senior Manager, Public Relations