Yellow Pages Group Extends Advertiser Visibility with Navigation Service Provider TomTom
Montreal (Quebec), December 18, 2013 - Yellow Pages Group (YPG), a leading digital media and marketing solutions company has signed a new data syndication agreement with TomTom, a leading provider of navigation and location-based products and services.
With the most comprehensive databases of information on small businesses in the country, content from YellowPages.ca on Canadian shops and services will now be included in selected TomTom’s GPS navigation devices. content from YellowPages.ca will also appear in results generated by online searches in place.tomtom.com , and across their mobile applications with the end goal of helping people find specific businesses and locations, wherever they are on the road.
“Being present in TomTom’s various navigation services means an additional method of exposure for businesses advertising in the YellowPages.ca network as well as another means to provide Canadians with accurate business location information when looking for goods or services while on the move,” said Nicolas Gaudreau, Chief Marketing Officer at Yellow Pages Group. “Through agreements with partners like TomTom, we’re continuously expanding the reach of the Yellow Pages digital network and the reach of the businesses that are a part of it.”
“We strive to offer an ultimate navigation experience for the drivers and businesses allowing them to achieve their goals and make smarter choices,” said Michiel Winthagen, VP Product Management at TomTom. “Making Yellow Pages part of this experience in which drivers can make local search without need of internet is part of our goal to achieve this objective”
Yellow Pages Group offers digital marketing services to Canadian businesses including online and mobile advertising, SEO and SEM, website creation and management, social media profile creation as well as video creation services.
For more information on YPG’s integrated marketing solutions, visit: yellowpages360solutions.ca .
About Yellow Pages Group
Yellow Pages Group (YPG) is a leading digital media and marketing solutions company in Canada. The Company serves Canada’s small businesses marketing needs through its nationwide sales force of media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its national digital advertising and marketing solutions division. YPG is held by Yellow Media Limited (TSX: Y), which owns and operates some of Canada’s leading properties and publications including YellowPages.ca™ , Canada411.ca , RedFlagDeals.com™ , Yellow Pages™ directories, and Yellow Pages and ShopWise mobile apps. Yellow Media’s network of online properties reaches over 8 million unique visitors monthly.
Founded in 1991, TomTom (TOM2) is a leading provider of navigation and location-based products and services. TomTom maps, traffic information and navigation technology power automotive in-dash systems, mobile devices, web based applications and government and business solutions. TomTom also designs and manufactures its own location-based products including portable navigation devices and fleet management solutions, as well as GPS-enabled sports watches. Headquartered in Amsterdam, TomTom has 3,500 employees worldwide and sells its products in over 35 countries.For further information, please visit www.tomtom.com .
Senior Manager, Public Relations