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Yellow Pages Group Applauds the Canadian Competition Bureau Actions to Stop Directory Scam

Montreal (Quebec), July 29, 2011 - Yellow Pages Group (YPG) applauds the legal action recently undertaken by the Canadian Competition Bureau to bring an end to business directory advertising scams and to pursue the organizations which perpetrate these activities.

The agency has announced that it is currently seeking an injunction against individuals and companies using deceptive fax solicitations and misleading information to sell directory listings and advertising to online directories under the guise of Yellow Pages Group.

“These fraudulent solicitations are victimizing thousands of Canadian businesses by selling them advertising listings in directories that have little value or that are non-existent through false representation and by taking advantage of the reputation of trust and reliability associated with the Yellow Pages brand,” said François Ramsay, Senior Vice President and General Counsel and Secretary of Yellow Pages Group. “We are encouraged by the actions of the Competition Bureau to put an end to these practices and to continue to protect the interests of Canadian businesses.”

YPG is the exclusive owner of the Yellow Pages™ brand and Walking Fingers™ logo and design in Canada. No other publisher is authorized to use it. To view the logo click here .

The company will continue contributing with the Competition Bureau and other authorities to address the issue of fraud and deter scammers from soliciting businesses. If advertisers have any questions regarding the legitimacy of a document, they can consult the YPG fact sheet developed to detect fraudulent communication, available on the company’s advertisers’ site at http://YellowPages.ca/360. Businesses can also contact YPG’s Client Services at 1-877-909-YELO (9356).

To view the fact sheet to help detect fraudulent communication click here .

About Yellow Pages Group
Yellow Pages Group (YPG) is Canada’s leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX: YLO) which owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories, YellowPages.ca™ , Canada411.ca™ LesPAC.com , and RedFlagDeals.com . The Yellow Media Inc. network of online properties reaches over 9.5M unique visitors monthly. For more information: corporate.yp.ca .


Contact:

Annie Marsolais
Director, Communications
514-934-4016
Annie.marsolais@ypg.com
 

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