Yellow Pages Group Alters Print Directory Sizing in Favour of More Compact Format
Montreal (Quebec), February 15, 2013 – Yellow Pages Group (YPG), a leading multimedia and marketing solutions company, is reducing its traditional 9” x 11” Yellow Pages™ directory to a handier 7” x 9” format as part of an ongoing upgrade of its print products. The change will take place on a rolling basis across Canada. As the company continues its transformation to a digital marketing solutions and services provider, it has been actively streamlining and modifying its print product segment based on feedback around usage and format.
“As we focus on our digital transformation and make investments to increase the return for our clients and enrich the experience for users across all our services, we’re also examining our print products to ensure they continue to best meet the needs of both,” said Lorne Richmond, Vice-President, Print Operations and Sales Support. “Our new compact directory is easier to physically handle and to store and more in line with sizing the modern user is accustomed to. It’s the same information but in a more user-friendly and contemporary package.”
Among previous changes to YPG print products was the end of the automatic distribution of standalone residential phone number directories (commonly known as “white pages”) in Canada’s major cities and the removal of residential phone number listings within a number of Yellow Pages directories nationwide. Over the last three years, YPG has also reduced its paper usage by 44 percent through manufacturing and distribution initiatives aimed at consumption reduction.
Yellow Pages™ directory content is readily available online at YellowPages.ca™ and Canada411.ca or through the YellowPages.ca™ mobile application, part of the YPG family of search apps which have been downloaded over 5 million times. The YellowPages.ca mobile app is available on all mobile platforms and accessible at mobile.yp.ca/applications .
YPG also offers digital marketing and advertising solutions through its Yellow Pages 360° Solution product portfolio, including website creation, commercial video filming and production, search engine marketing and optimization, online and mobile advertising, as well as advertising performance reporting tools.
About Yellow Pages Group
Yellow Pages Group (YPG) is a leading media and marketing solutions company in Canada. The Company serves over 300,000 local businesses through its nationwide sales force of media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its national digital advertising and marketing solutions division. YPG is held by Yellow Media Limited (TSX: Y), which owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories, YellowPages.ca™ , Canada411.ca and RedFlagDeals.com™ . Yellow Media’s network of online properties reaches over 9 million unique visitors monthly.
Senior Manager, Public Relations