Yellow Pages Commits to a $10,000 Donation to ALS Canada as CEO Accepts ALS Ice Bucket Challenge
Montreal (Quebec), August 27, 2014 – Yellow Pages, a leading provider of digital media and marketing solutions for small businesses, will make a $10,000 donation to ALS Canada after president and chief executive officer, Julien Billot, accepted the ALS #IceBucketChallenge from employees on Tuesday, August 26, 2014.
In order to raise awareness of Amyotrophic lateral sclerosis (ALS), also known as "Lou Gehrig's Disease", the company will be offering an additional $1 for every employee who “Likes” the video of Billot’s ice bucket challenge posted on the company’s Intranet, containing a link to information on the progressive neurodegenerative disease.
About Yellow Pages
Yellow Pages is a Canadian digital and print media company offering businesses comprehensive media solutions to meet their key marketing objectives and providing consumers with platforms to access reliable local business information. By helping local businesses foster stronger relationships with their consumers through its various media, Yellow Pages encourages the growth of thriving neighbourhood economies. Yellow Pages holds some of Canada’s leading local search properties and publications including YP.ca TM , Canada411.ca and RedFlagDeals.com TM ,the YP , ShopWise and RedFlagDeals mobile applications and Yellow Pages TM print directories.
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