Yellow Pages Announces Appointment of Paul Brousseau as Vice-President, Brand Communications
Montreal, Quebec, August 3, 2015 – Yellow Pages (TSX: Y) announced today that Paul Brousseau has been appointed to the newly-created position of Vice-President, Brand Communications based in the company’s Toronto office.
In this role, Brousseau will lead all brand, advertising and marketing communications initiatives for Yellow Pages, a leading digital media and marketing solutions provider, and its respective divisions.
“We’re pleased to welcome Paul, a seasoned marketing and brand management professional to the team,” said François Ramsay, Senior Vice-President, Corporate Affairs for Yellow Pages. “Throughout his career, he has driven strategic business growth initiatives, lead large-scale, integrated advertising campaigns and driven impactful brand management and growth activities. We’re confident he can do the same for Yellow Pages as we continue to reposition this brand as a digital champion of small businesses and local neighbourhoods in Canada.”
Brousseau brings over 15 years of senior level marketing and brand management experience in large organizations to his new position. His previous roles include senior leadership and management positions at Rogers Communications, Hewlett-Packard and Dell Computer Corporation.
About Yellow Pages
Yellow Pages (TSX: Y) is a Canadian digital media and marketing solutions company that supports neighbourhood economies by helping local businesses reach new customers and foster stronger relationships with existing clients through its various media and products. Yellow Pages holds some of Canada’s leading local online search properties including YP.caTM, the Comfree/DuProprio network, RedFlagDeals.comTM, Canada411.ca and YP NextHome, as well as mobile applications YP, YP Shopwise, YP Dine, RedFlagDeals, and Canada411, as well as the Yellow PagesTM print directories. Yellow Pages is also a leader in national digital advertising through Mediative, a division of Yellow Pages devoted to digital marketing and performance media services for national-scale agencies and customers. For more information, visit www.corporate.yp.ca.