Yellow Pages 360º Solution Website Wins Grand Prize at the Boomerang Awards
Montreal (Quebec), December 6, 2011 – Yellow Pages Group (YPG) has received yet another distinction highlighting its ongoing digital transformation by winning the grand prize at the Boomerang Awards for best business to business website for a large corporation. This is the second year in a row that the Company wins this prestigious award for its advertisers’ website. Launched in February 2011 right after the introduction of its Yellow Pages™ 360º Solution, this award-winning website assists Canadian businesses with their overall marketing needs by providing a comprehensive and integrated multiplatform solution in a simple, direct and interactive way.
With this website, small and medium-sized businesses (SMBs) can get a snapshot of what the Yellow Pages 360 º Solution consists of and how its integrated multimedia offering can help them answer their local marketing needs. In addition to introducing the Yellow Pages 360º Solution, this interactive website showcases various free tools for advertisers such as a free online business profile and information about a free Seminar Series on digital marketing for SMBs. The site also offers to possibility for SMBs to get a free evaluation of their online performance and valuable data on market trends and consumer behaviour through MarketProfiler™ , a free online tool that ranked second in the interactive marketing category at the Boomerang Awards.
“We’re pleased to have received these two awards, which are another proof point of our ongoing digital transformation,” said Nicolas Gaudreau, Vice President – Digital & Print Media, Acquisition and Retention at Yellow Pages Group. “Since its launch 2011, the Yellow Pages 360º Solution website has received over 2.2 million visits, which is a good indication of the great response our integrated offer has received from Canadian SMBs. The Yellow Pages 360º Solution website is a great reflection of our 360 Solution, which is to provide a comprehensive array of services, with one single-point access.”
The Yellow Pages 360º Solution is a complete one-stop-shop for SMBs’ local marketing needs. It offers a full suite of tools and services including online, mobile and print advertising as well as search engine marketing and optimization as well as website creation and management. This comprehensive service offering can be customized to fit the exact marketing needs of each SMB. Less than a year after its launch, the Yellow Pages 360° solution, Yellow Pages Group sold close to 10,000 websites for SMBs, making it one of the leading website providers in Canada. Also, this approach has enabled Yellow Pages Group to more than double the number of products purchased by its advertisers and increased its average revenue per advertiser.
This is Yellow Pages Group’s third prize in two months. In November, the Company won two awards – the first, a bronze award from the League of American Communications Professionals LLC (LACP) showcasing the its commitment to excellence for the branding and design of its annual report; the second, a bronze award from the Relationship Marketing Association for its MarketProfiler™ online tool which was featured in the communications, public and other services category.
To visit the Yellow Pages 360º Solution website, please visit yellowpages.ca/360 .
About Yellow Pages Group
Yellow Pages Group (YPG) is Canada’s leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX: YLO) which owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories, YellowPages.ca™ , Canada411.ca™ and RedFlagDeals.com . The Yellow Media Inc. network of online properties reaches over 9 million unique visitors monthly. For more information: corporate.yp.ca .
*Yellow Pages Group, YellowPages, Canpages, Canada411, RedFlagDeals, LesPAC are registered trademarks of Yellow Media Inc.
Yellow Pages Group