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Yellow Media Limited Reports First-Quarter 2013 Financial Results

  • Company reports Q1 2013 basic net earnings per share of $1.91 and free cash flow of $67.7 million
  • Continued progress on Yellow Media Limited’s digital transformation, with digital revenues growing 15% year-over-year and representing 39% of total revenues
  • Google selects Yellow Pages Group as a Canadian Google AdWords™ Premier SMB Partner

Montreal (Quebec), May 7, 2013 — Yellow Media Limited (TSX: Y) (the “Company”) released its operational and financial results today for the first quarter ended March 31, 2013.  The Company continues to make progress on its transformation into an industry-leading, digital media and marketing solutions company.

Revenues for the first quarter ended March 31, 2013 decreased 12.4% to $253.3 million, compared to $289.1 million last year. The decline is primarily due to lower print revenues and the discontinuation of duplicate directories published by Canpages. On a comparable basis, excluding Canpages, revenues decreased by 10.2% versus last year’s results.

Digital revenues for the first quarter of 2013 grew to $98.9 million compared to $85.9 million the year prior, representing growth of 15.2%. On a comparable basis, excluding Canpages, digital revenues grew 20.1% versus the same period last year.  Digital revenues represented approximately 39.1% of total revenues during the first quarter of 2013, compared to 29.7% for the same period in 2012.

Continued growth in digital revenues is currently unable to offset print revenue declines. This is a result of challenges associated with migrating print revenues towards digital products and services, predominantly amongst larger advertisers.  The Company also continues to experience a decline in advertiser acquisition. 

As at March 31, 2013, the number of advertisers was 300,000.  This compares to 333,000 advertisers, excluding Canpages, at the same period last year.  The advertiser renewal rate fell slightly from 87% in the first quarter of 2012 to 86% in the first quarter of 2013, while advertiser acquisition over the past twelve months declined to approximately 14,700 for the period ending March 31, 2013 from approximately 23,000 last year.

“Despite continued pressure in print revenues, our digital revenues continue to grow at a steady pace”, said Marc P. Tellier, President and Chief Executive Officer of Yellow Media.  “As we work towards growing overall revenues, our near term focus lies in properly addressing the needs of our larger clients through enhanced servicing and the introduction of new digital products.  We will also be focused on developing dedicated acquisition channels to acquire valuable customers and address our falling advertiser acquisition rate.  Execution of these projects is key in promoting Yellow Media’s long-term success.”

EBITDA declined to $115.5 million during the first quarter of 2013, as compared to $144.9 million last year.  This is due principally to print revenue pressure.  The EBITDA margin for the first quarter declined from 50.1% in 2012 to 45.6% in 2013.

“We expect EBITDA margins to gradually decline from current levels due to a shift in revenue mix and investments required to advance the Company’s digital transformation,” said Ginette Maillé, Chief Financial Officer of Yellow Media.

Free cash flow for the first quarter increased from $14.2 million in 2012 to $67.7 million in 2013, attributable to favorable working capital inflows, lower interest payments, and lower income taxes paid, partly offset by lower EBITDA.

For the quarter ending March 31, 2013, the Company recorded net earnings of $53.5 million. For the same period last year, the Company recorded a net loss of $2.9 billion as a result of a goodwill impairment charge, net of taxes, of $2.9 billion.  Net earnings before the goodwill impairment charge, net of taxes, were of $54.9 million for the first quarter of 2012. The decrease is due primarily to lower EBITDA, partly offset by a lower depreciation and amortization expense and lower financial charges.

For the quarter ending March 31, 2013, the Company recorded basic net earnings per share of $1.91, which compares to basic net earnings per share of $1.77 before the goodwill impairment charge, net of taxes, for the first quarter of 2012. 

Delivering Value to Advertisers through the Yellow Pages 360° Solution
The Yellow PagesTM 360° Solution directly addresses the need of many businesses for a comprehensive, single-source marketing service provider.  By offering dedicated access to online, mobile and print media platforms, managed website services, customized search engine marketing, search engine optimization, and Yellow Pages™ Analytics, the Yellow Pages 360º Solution makes agency-level solutions accessible to small and medium-sized businesses

As at March 31, 2013, the penetration of our 360º Solution offering among our advertiser base, which we define as advertisers who purchase three product categories or more, grew to 18.9%.  This compares to 7.9% at the end of the same period last year. 

During the first quarter of 2013, Google selected Yellow Pages Group (“YPG”) as a Canadian Google AdWords Premier SMB Partner.  Partners in the Premier Google AdWords SMB Partner Program are required to meet the highest standards of excellence for qualification, training and customer service.  They must also have a strong knowledge of the local search marketing landscape and experience working with small and medium-sized businesses.  Obtaining the certification as a Canadian Google AdWords Premier SMB Partner further reinforces the Company’s positioning in the digital marketplace and its ability to offer valuable products and services to its network of advertisers. 

Continued Growth in Mobile
Mobile remains a growing component of the Yellow Pages 360º Solution product suite.  As at March 31, 2013, the Company had approximately 26,200 advertisers purchasing mobile products, representing approximately 49,800 mobile units. 

During the first quarter of 2013, our mobile placement product construct was integrated across the ShopWise™ mobile platform, further increasing the exposure of our advertisers’ business listings across our network of mobile applications.  The ShopWise mobile application, which now includes a product catalogue featuring over seven million items and a list of 600 local and national retailers, was also chosen by the Local Search Association as the New App Gold Award Winner at the 2013 Industry Excellence Awards.

Differentiated Offering for Larger, High-Spend Advertisers
In order to optimize revenues from our larger, high-spend advertisers, the Company has in place a differentiated product and servicing model known as PriorityPlus (previously called the High Priority Accounts management process).  A comprehensive profiling methodology, which includes the review of Yellow Pages Analytics results, website audits and competitive rankings, search engine marketing estimates, and social media and search engine reviews, is currently in place for these advertisers.  Various premium digital products are also available, and include:

  • Digital PowerPlay, which establishes and optimizes a business’ digital presence by determining the necessary steps to maximize qualified leads across various digital channels while offering the highest level of service and support;
  • SEM TouchPoint, which provides a customized paid-search ad campaign inclusive of unique access to a dedicated SEM expert and in-depth performance reporting; and
  • Web Prestige, a fully customizable and dedicated website service offering which includes enhanced features such as unlimited web pages, richer design and content, and e-commerce capabilities. 

The number of advertisers receiving the PriorityPlus service and purchasing high-end products increased in the first quarter of 2013, with this trend expected to continue throughout the year.  These initiatives have also resulted in an improved customer experience and an abatement of the revenue pressure stemming from our larger, high-spend advertisers. 

Enhancing the User Experience
Improving the user experience is key in attracting the right consumer audiences to our network of properties and promoting the success of our advertisers.  During the first quarter of 2013, YPG’s network of sites reached 8.5 million unduplicated unique visitors, representing 31% of Canada’s online population.

User adoption of the Company’s mobile applications also continues to grow, with total downloads having exceeded 5.5 million by the end of the first quarter of 2013.  This compares to 4 million downloads at the same period last year.  During the quarter, the Yellow Pages™ application was launched on the new BlackBerry 10 and Windows 8 platforms.  The ShopWise application was also enhanced to deliver a native experience for Android users.

YellowAPI is currently one of the largest business information databases in the country, holding curated content on over 1.5 million Canadian business listings.  The network currently enrolls over 2,750 developers who build mobile applications using YPG’s business information.  YellowAPI also powers local search in Canada through partnerships with Yahoo! Canada web and mobile, Poynt and Telus.  In addition, YPG maintains a strategic relationship with Google to provide local listings and has agreements in place for data exchange with TripAdvisor and OpenTable. 

In April 2013, the Company launched a second installation of its Meet the New Neighbourhood ad campaign to solidify brand perception and introduce the Yellow Pages brand to generations unfamiliar with our digital products and services.  The second installation of the campaign highlights the Yellow Pages mobile application and the role it plays in connecting mobile consumers with local businesses. The ad campaign can be viewed at , and will run on television stations and local cinemas in major cities across Canada until June 2013.

Capital Structure
As at March 31, 2013, Yellow Media had approximately $724 million of net debt. This compares to $782 million of net debt as at December 31, 2012.

The net debt to latest twelve month EBITDA ratio as at March 31, 2013 was 1.3 times compared to 1.4 times as at December 31, 2012.

Pursuant to the indenture governing the 9.25% Senior Secured Notes due November 30, 2018, the Company is required to use an amount equivalent to 75% of its consolidated Excess Cash Flow for the immediately preceding six-month period ending March 31 or September 30 to redeem the Senior Secured Notes at par.  These mandatory redemption payments will be made on a semi-annual basis on the last day of May and November of each year, commencing on May 31, 2013.

The Company is required to make a minimum annual aggregate mandatory redemption payment of $100 million for the combined payments due on May 31, 2013 and November 30, 2013.  The Company anticipates making a $26 million mandatory redemption payment on May 31, 2013, and has sufficient financial liquidity to meet the minimum annual aggregate mandatory redemption payment of $100 million in 2013.

CEO Transition
On March 21, 2013, the Board of Directors of Yellow Media and Marc P. Tellier agreed that Mr. Tellier will be leaving the position of President and Chief Executive Officer.  Mr. Tellier will remain with the Company until the new CEO is appointed, but no later than August 15, 2013.  A search committee of the Board has been appointed to undertake the search for a new Chief Executive Officer.  Mr. Tellier will not stand for re-election to the current Board of Directors.

“I would like to thank Marc for his leadership and years of devoted service to YPG.  During his tenure, Yellow Media evolved from a single-product publisher in Ontario and Quebec to become a national, diversified digital marketing solutions company,” said Robert MacLellan, Chairman of the Board of Directors of Yellow Media. “The recruitment process for a new CEO is currently in place, and our objective is to find a leader with a focus on execution and who will allow Yellow Media to advance in its digital transformation.”

Investor Conference Call
Yellow Media Limited will hold an analyst and media call at 2:00 p.m. (Eastern Time) on May 7, 2013 to discuss the first quarter 2013 results. The call may be accessed by dialing (416) 340-2218 within the Toronto area, or 1 866 226-1793 outside of Toronto.

The call will be simultaneously webcast on the Company’s website at .

The conference call will be archived in the Investor Center of the site at

A playback of the call can also be accessed from May 7 to May 14, 2013 by dialing (905) 694-9451 within the Toronto area, or 1 800 408-3053 outside Toronto.

The conference passcode is 1605088.

About Yellow Media Limited
Yellow Media Limited (TSX: Y) is a leading media and marketing solutions company in Canada. The Company owns and operates some of Canada’s leading properties and publications including Yellow Pages™ print directories,™ , and™ . Its online destinations reach 8.5 million unique visitors monthly and its mobile applications for finding local businesses and deals have been downloaded over 5.5 million times. Yellow Media Limited is also a leader in national digital advertising through Mediative , a digital advertising and marketing solutions provider to national agencies and advertisers.

Caution Concerning Forward-Looking Statements
This press release contains forward-looking statements about the objectives, strategies, financial conditions, results of operations and businesses of the Company. These statements are forward-looking as they are based on our current expectations, as at May 7, 2013, about our business and the markets we operate in, and on various estimates and assumptions. Our actual results could materially differ from our expectations if known or unknown risks affect our business, or if our estimates or assumptions turn out to be inaccurate. As a result, there is no assurance that any forward-looking statements will materialize. Risks that could cause our results to differ materially from our current expectations are discussed in section 6 of our May 7, 2013 Management’s Discussion and Analysis. We disclaim any intention or obligation to update any forward-looking statements, except as required by law, even if new information becomes available, as a result of future events or for any other reason.


Fiona Story
Senior Manager, Public Relations
Tel.: (514) 934-2672

Amanda Di Gironimo
Senior Manager, Investor Relations
Tel.: (514) 934-2680

Financial Highlights (72 KB EXCEL)

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