Yellow Media Limited Completes the Acquisitions of Bookenda and Candia Digital Group
Montreal (Quebec), December 18, 2014 — Yellow Media Limited (“Yellow Media” or the “Company”) announced today that it has closed the acquisitions of Bookenda and of Candia Digital Group (“dine.TO”). These tuck-in acquisitions are an important component of Yellow Media’s growth strategy, providing the skills and technologies required to accelerate the development of new media properties.
Founded in 2006, Bookenda is a provider of digital reservation management systems. With a strong presence in the restaurant industry within the Greater Montreal Area, Bookenda’s digital properties offer a leading online transaction platform for users and merchants to easily interact and manage bookings.
Founded in 2002, dine.TO owns and operates local digital restaurant guides for the Greater Toronto Area. Its digital properties provide users with an extensive database of local restaurant listings, reviews, deals, playlists and events, as well as real-time online ordering capabilities.
“The acquisitions of Bookenda and dine.TO will expand our market potential and broaden our coverage of the consumer journey, providing us with the talent, content and digital transactional functionalities required to launch rich, verticalized properties in the dining, leisure and home services segments,” said Julien Billot, President and Chief Executive Officer of Yellow Media.
The purchase price consideration for these acquisitions was not material. DNA Capital acted as exclusive financial advisor to the Company in these transactions.
Yellow Media Limited
Yellow Media Limited (TSX: Y) is a Canadian digital and print media company, offering businesses comprehensive media solutions to meet their key marketing objectives and providing consumers with platforms to access reliable local business information. By helping local businesses foster stronger relationships with their consumers through its various media, the Company encourages the growth of thriving neighbourhood economies. Yellow Media holds some of Canada’s leading local online search properties including YP.ca™, RedFlagDeals.com™ and Canada411.ca, the YP, YP Shopwise, RedFlagDeals and Canada411 mobile applications and Yellow Pages™ print directories. Yellow Media is also a leader in national digital advertising through Mediative, a division of Yellow Pages Group devoted to digital marketing and performance media services for national-scale agencies and customers.
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