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Yellow Media Inc.'s Chief Financial Officer to Step Down

Montreal (Quebec), September 6, 2011 – Yellow Media Inc. (TSX: YLO) announced today that Mr. Christian M. Paupe, Executive Vice President – Corporate Services and Chief Financial Officer, is leaving Yellow Media to pursue other interests.

“We want to thank Christian for his significant contributions to Yellow Media and for his commitment and support throughout his many years of service” said Marc P. Tellier, President and Chief Executive Officer of Yellow Media. “We are pleased today to announce that Ms Ginette Maillé will assume the role of Chief Financial Officer on an interim basis.”

Ms. Maillé has been a senior financial executive at Yellow Media since 2003, most recently as Chief Accounting Officer. Over that period, she has led various critical financial initiatives across the organization. "Ginette is well respected for her deep understanding and knowledge of the Company. She is a seasoned financial executive and her skills will serve us well as we continue our transformation of the Company. I look forward to working with her in her new role." added Mr. Tellier.

About Yellow Media Inc.
Yellow Media Inc. (TSX: YLO) is Canada’s #1 Internet company through its network of companies that include Yellow Pages Group and Canpages. Yellow Media Inc. owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories,™ ,™ , and . Its online destinations reach approximately 9.2 million unique visitors monthly and its mobile applications for finding local businesses and deals have been downloaded over 2.5 million times. Yellow Media Inc. is also a leader in national digital advertising through Mediative , a digital advertising and marketing solutions provider to national agencies and advertisers. For more information, visit .

*Yellow Pages Group, YellowPages, Canpages, Canada411, RedFlagDeals, LesPAC are registered trademarks of Yellow Media Inc.

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Investor Relations
Anne-Sophie Roy
Director – Corporate Finance and Investor Relations
Tel.: (514) 934-2828

Public Relations
Annette Kopec Brawley
Senior Manager, Public Relations
Tel.: (514) 934-2672

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