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Yellow Media Inc. Appoints New Members to its Board of Directors

Montreal (Quebec), February 9, 2012 — Yellow Media Inc. (TSX: YLO) is pleased to announce the appointment of Mr. David G. Leith, Mr. Bruce K. Robertson and Mr. Craig Forman to its Board of Directors.  The appointment of Messrs. Leith, Robertson and Forman is effective immediately.

“We are very pleased to welcome these new members to our Board of Directors,” said Marc L. Reisch, Chairman of the Board. “They collectively bring extensive knowledge of corporate finance, and corporate development and strategy within the technology, media and communications industries. Their experience will benefit our Company as we continue to lead our industry transformation in Canada.”

David G. Leith is Chair of MTS Allstream and Manitoba Telecom Services.  Mr. Leith is also a trustee of TransGlobe Apartment REIT and a member of the Economic Advisory Panel of the Government of Ontario. Mr. Leith spent over 25 years at CIBC World Markets and its predecessors where he retired as Deputy Chairman of CIBC World Markets and Managing Director and Head of CIBC World Markets’ Investment, Corporate and Merchant Banking in 2009. Mr. Leith has a Bachelor of Arts from the University of Toronto and a Masters of Arts from Cambridge University.

Bruce K. Robertson serves as Principal at Grandview Capital, a Canadian merchant bank.  Prior to Grandview Capital, Mr. Robertson was a senior officer at AbitibiBowater Inc. Mr. Robertson also served as Senior Managing Partner of Brookfield Asset Management Inc., a specialty asset management company. Mr. Robertson received his Bachelor of Commerce (Honours) from Queen’s University and is a Chartered Accountant.

Craig Forman is a technology executive with over 20 years of experience in the internet, media and communications industries. Mr. Forman currently serves as Executive Chairman of Appia Inc., the leading independent mobile application discovery and download marketplace. He also is a director of several other private technology companies. Mr. Forman previously held numerous executive positions at EarthLink Inc., Yahoo! Inc., Time Warner Inc., and Dow Jones & Co. Mr. Forman is a graduate of Yale Law School and Princeton University where he received a Bachelor of Arts from the Woodrow Wilson School of Public and International Affairs.

About Yellow Media Inc.
Yellow Media Inc. (TSX: YLO) is a leading digital company in Canada. The Company owns and operates some of Canada’s leading properties and publications including Yellow Pages™ print directories,™ , and™ . Its online destinations reach approximately 9 million unique visitors monthly and its mobile applications for finding local businesses and deals have been downloaded 3.7 million times. Yellow Media Inc. is also a leader in national digital advertising through Mediative , a digital advertising and marketing solutions provider to national agencies and advertisers. For more information, visit .


Investor Relations
Anne-Sophie Roy
Tel.: (514) 934-2828

Hind Ounis
Manager, Communications
Tel.: (514) 934-2097

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