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TRADER Corporation Partners with Bignition to Offer the Most Comprehensive Car Inventory in Canada

Exclusive partnership will enable Canadian automotive dealers to use the Tnetwork tool to save time and money by buying, selling and trading vehicles with each other

Montreal (Quebec), April 14, 2011 – TRADER Corporation, Canada’s leading destination for new and used cars, launches Tnetwork as part of an exclusive partnership with Bignition, a Dealer Inventory Network (DIN) designed for automobile dealers. Tnetwork combines the Bignition DIN and the TRADER Corporation vehicle database to enable automobile dealers to quickly and easily buy, sell and trade vehicles with each other.

Tnetwork uses real-time information drawn from the largest car inventory in Canada, thanks to the combined inventory of Bignition and TRADER Corporation. With this comprehensive tool, automotive dealers can view the inventory of other dealers, set up inventory buying alerts and receive notifications of dealers who’ve indicated an interest in their vehicle inventory. Potential buyers can then communicate directly with the Tnetwork member who owns the vehicle by phone, email, or by instant messaging, saving time and money.

“With the combined vehicle inventory of TRADER Corporation and Bignition car dealers, Tnetwork offers the most comprehensive car inventory in Canada, with live and real-time information, helping dealers increase inventory turns and ultimately boost their profitability,” explained Normand Théberge, Vice-President, Marketing at TRADER Corporation.

Tnetwork is available to dealers as part of TRADER Corporation’s velociT solutions, a sophisticated inventory management solution designed to help Canadian dealers maximize their used inventory profitability. The other product part of velociT solutions is Toptimizer, which results from an exclusive partnership with US-based vAuto. Toptimizer complements Tnetwork since it allows participating dealers to access vAuto’s sophisticated inventory management Market Stocking, Appraising and Pricing modules.

Tnetwork is now available to all automotive dealers in Canada. For more information, visit www.velocitsolutions.ca .

About TRADER Corporation
TRADER Corporation is a leader in print and digital vertical media in the automotive, real estate and generalist verticals. The Company offers a broad set of services such as inventory management, web solutions, optimization of media spend and lead-generation campaigns. Its flagship site AutoTrader.ca for used cars reaches over 2M unique visitors monthly. The new Autos.ca website dedicated to new cars is the online destination of choice for automotive information and advice on making smart car purchase decisions. Trader’s main brands include AutoTrader.ca™ , Autos.ca TM , autoHEBDO.net™ , BuySell.com™ , and Renters Guide. TRADER Corporation is owned by Yellow Media Inc. (TSX: YLO). For more information, visit www.TraderCorporation.com .

About Bignition
Bignition has been servicing the automotive industry since 2008. From its inception, Bignition has aspired to revolutionize the industry by creating and delivering the first "real time" dealer inventory network enabling dealers to buy, sell and trade inventory amongst each other. With the combined resources and expertise of autoTRADER and Bignition, the velociT Tnetwork tool is set to become the primary marketplace where automotive dealers can access the largest and most comprehensive source of inventory and largest network of buyers, as well as have the ability to instantly communicate with any other automotive dealer regardless of brand. The Tnetwork proprietary platform revolutionizes the way business information is delivered by sending relevant industry information directly to the desktop of users and eliminating the need to login to websites. Prior to the partnership with autoTRADER, Bignition and its proprietary software already served hundreds of automotive dealers in Canada.

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Contact:
Hind Ounis
Manager, Public Relations
514-934-2097
hind.ounis@ypg.com

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