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Shoptoit and Yellow Pages Group Join Forces to Offer the Experience of Next-Generation Mobile Shopping

Shoptoit Platform to Be Integrated into the ShopWise Application

Montreal and Calgary, November 12, 2012 – Shoptoit and Yellow Pages Group announced today that the Shoptoit application programming interface (API) will be integrated into the ShopWise mobile application published by Yellow Pages Group. This integration will give ShopWise users an unparalleled mobile shopping experience since, in addition to the discounts already available with the application, they will now have access to the Shoptoit product catalogue, one of the most comprehensive in Canada.

“At Shoptoit, our mission is to facilitate the shopping process for Canadians by giving them access to relevant and up-to date information from in-store and online retailers across the country”, said Scott Sanderson, co-founder of Shoptoit Inc. “Integrating with ShopWise extends the reach and effectiveness of our retail platform which will benefit both consumers and retailers.”

Integrating the Shoptoit platform makes ShopWise a very powerful tool not only in terms of finding great bargains at local merchants, but also in terms of discovering products, accessing information and comparing prices currently in effect at a number of merchants.

“With the holiday shopping season fast approaching, we’re pleased to be able to offer our users an even more comprehensive mobile shopping experience that allows them to discover all of the great local deals for their holiday gift shopping”, said Nicolas Gaudreau, Chief Marketing Officer, Yellow Pages Group. “We are very excited by this partnership with Shoptoit as it brings mobile shopping to a new level while giving local merchants more visibility. This represents another cutting-edge proof point of our digital transformation.”

Launched in 2011, the ShopWise location-based application offers users deals according to their geographic position. With the integration of Shoptoit, it becomes the largest source of deals, online products and product information in Canada. The Shoptoit platform comprises more than 600 local and national retailers offering Canadians across the country some 7,000,000 products. The Shoptoit platform will be integrated in the next version of ShopWise which will be launched in the next few days.

About Yellow Pages Group
Yellow Pages Group is a leading digital company in Canada. The Company serves over 300,000 local businesses through its nationwide sales force media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative , its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX: YLO) which owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories,™ , and™ The Yellow Media Inc. network of online properties reaches over 9 million unique visitors monthly.

About Shoptoit
Shoptoit is Canada’s largest bilingual shopping engine. Leading online shopping in Canada since 2004, Shoptoit boasts over 7 million products from over 600 trusted retailers. Categories span Beauty, Home and Garden, Fashion, Computers, Electronics, Auto, and more.


Yellow Pages Group
Fiona Story
Senior Manager, Public Relations
Tel.: (514) 934-2672

Scott Sanderson
Tel.: (403) 836-6806

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