Press Releases

Back to News Revamps Its Site and Mobile App While Offering One of The Largest Deal Inventory for Savvy Canadians

Toronto (Ontario), November 21, 2011™ , Canada’s number one destination to find  online deals  and shopping tools celebrates 11 years of success and kicks off the Holiday shopping season with a brand new site redesign, a new image and revamped mobile application showcasing one of the largest deals database in Canada. The newly redesigned website, which attracts over 1.5 million monthly visitors and approximately 4 million shoppers for the Holiday season, is faster to navigate, more streamlined and efficient for an enhanced shopping experience. In addition, its iPhone mobile app has now been completely overhauled for an instant access to deals based on location.

“’s redesign and new features translate our desire to continue being the top choice for savvy Canadians looking for a great deal or coupon,” says Derek Szeto, founder and General Manager of .  “Over the past 11 years we’ve had the continued support of a strong community, so in the context of our anniversary, we wanted to offer them a faster and more efficient website that will enhance their search experience and help them save even more”.

Featuring a revamped and modernized logo, along with a new “Where Canadians Save” tagline, the newly redesigned site presents numerous additional functionalities and enhancements:

  • A new layout and design with a modernized new logo and tagline;
  • An overall faster performance, with an optimization of search through additional filters that refine search results;
  • Largely known for its national deals, now offers access to local deals as well;
  • A new map feature to help users find the best deals around them based on their location;
  • A customizable view in a list or grid format with larger images to better illustrate deals and products;

Integrated comments between Deals and the popular site’s Forum section, so that users can view discussion threads associated with each deal, with the option to participate in a discussion.

In addition, the mobile app was completely redesigned to keep users up-to-date on the latest deals, coupons, and’s group-buying service, Deal of the Day™ . The site’s new “Around Me” map feature will highlight available deals nearby, to help identify deals on-the-go. The site’s Forum section will also be available on the mobile app, so that bargain-hunters can give a scoop on a deal, share feedback on a deal, and communicate with one another.

“’s improvements to its site and mobile app will not only bring value to consumers but it will also help drive prospective clients to various retailers and businesses that now have an effective way of communicating the various deals and promotions they offer,” said Nicolas Gaudreau, Vice President Digital Media Acquisition and Retention at Yellow Pages Group. “In a broader sense, this is also an illustration of the ongoing transformation of Yellow Pages Group, since it’s the YellowAPI technology that enables to link deals to physical locations across Canada”.

For more information visit and download the free application for iPhone directly on the App Store.

About is a leading provider of online promotions and shopping tools to Canadians that attracts more than 1.5 million unique visitors every month. Since September 2010, helps Canadians make substantial savings with its group-buying service, Deal of the Day. is owned by Yellow Media Inc. (TSX: YLO). Yellow Media Inc. owns and operates some of Canada’s leading properties and publications including including Yellow Pages™ directories,™ ,™ and . For more information, visit .

Hind Ounis
Yellow Pages Group
Communications Manager
Tel.: 514-934-2097

Connie Burke
Infinity Communications Inc.
905-257-5555 or 1-877-257-5556

Back to News