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MEDIA ADVISORY - On November 26th, Shop The Neighbourhood challenges Canadians to support small businesses by shopping local

– Photo and interview opportunity –

Shop The Neighbourhood, a local shopping awareness campaign from Yellow Pages (TSX: Y), encourages Canadians to adopt sustainable shopping habits by supporting small businesses in their communities. This year, to celebrate its fourth edition, Shop The Neighbourhood - now a year-round campaign - continues to put an emphasis on the Saturday between Black Friday and Cyber Monday and is asking Canadians to take part in the Shop The Neighbourhood Challenge by making a local purchase during one of the busiest shopping weekends of the year.

Approximately 12,500 businesses and one million Canadians participated in last year’s Shop The Neighbourhood event resulting in $155 million invested back into the Canadian economy.

WHAT: Yellow Pages employees, along with participating local business associations, will be mobilizing in select neighbourhoods across Canada to raise awareness for the importance of local businesses and the positive impacts of shopping locally. To celebrate the shop local cause, street teams will be distributing free Shop The Neighbourhood balloons and shopping bags. Canadians are invited to join in the festivities and take the Shop The Neighbourhood Challenge by making purchases at local businesses in their neighbourhoods to show their support.

WHEN: Saturday, November 26th – 11:00 a.m. to 2:00 p.m.

WHERE: Media are invited to the following locations, forming the central point(s) of each area’s Shop The Neighbourhood events.


  • The Kingsway
    Sidewalk area in front of 3010 Bloor Street West
  • Roncesvalles Village
    South West corner of Wright Avenue and Roncesvalles Avenue (High Park Library Lawn – 228 Roncesvalles Avenue)


  • Boulevard Saint-Laurent
    Parc des Amériques (corner of Rachel E. and Saint-Laurent blvd.)
  • Promenade Wellington
    Église Notre-Dame-des-Sept-Douleurs (4155 Wellington St.)


  • West End
    Jim Deva Plaza (1200 Bute Street)
  • Kitsilano West 4th Avenue
    Sidewalk area in front of Miz Mooz Boutique (2177 West 4th Avenue)


  • Kensington
    Plaza Theatre (1133 Kensington Road NW)

WHY: Shop The Neighbourhood aims to bring awareness to the benefits of supporting small business and to challenge Canadians to shop local year-round and especially during the holiday season when large-scale shopping events drive dollars away from our local economies. Shop The Neighbourhood reminds Canadians that small businesses are our economic backbone. They create jobs, funnel funds back into the community, keep decision-making power localized, and generally contribute to building healthy, thriving neighbourhoods. Shopping locally means helping strengthen small businesses and, by proxy, the neighbourhoods where Canadians live, work and play.

For more information on the campaign, visit

About Yellow Pages
Yellow Pages (TSX: Y) is a Canadian digital media and marketing solutions company that supports neighbourhood economies by helping local businesses reach new customers and foster stronger relationships with existing clients through its various media and products. Yellow Pages holds some of Canada’s leading local online search properties including YP.caTM, RedFlagDeals.comTM, Canada411.caTM, the Comfree/DuProprio network and YP NextHome, as well as mobile applications YP, YP Shopwise, YP Dine, Comfree, RedFlagDeals, Canada411 and, as well as the Yellow PagesTM print directories. Through Mediative,Yellow Pages is a leader in national advertising through its various channels and services devoted to North American businesses. The Company also owns JUICE Mobile, a mobile advertising technology company whose proprietary programmatic platforms facilitate the automatic buying and selling of mobile advertising between brands and publishers. For more information visit

Media Contact:

Christina Arseneau

Béatrice Gougeon
514 688-3936

Izabela Leszko

Jenny McKenzie
587 226-3665


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