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New Version of ShopWise app Helps Canadians Save More This Holiday Season

Montreal (Quebec), November 19, 2013 – With wallets typically stretched around this time of year, Yellow Pages Group, a leading digital media and marketing solutions company, has launched a new version of the ShopWise app, a redesigned and rethought version of its flagship deals and shopping app. Entirely made in Canada for Canadians, it’s the first app to provide access to digital versions of flyers and shopping circulars from major retail chains across Canada. The new ShopWise helps Canadians shop more efficiently by locating thousands of deals and retail bargains wherever they are in the country.

ShopWise was initially launched with great success in 2011 generating over half a million downloads to date, making it one of the leading shopping applications in the Canadian market. It has since been re-designed with tablet users in mind as the devices are a common starting point for consumers beginning a shopping search. ShopWise offers an optimized user experience exclusively accessible on iPad by creating an online, digitally-responsive e-flyer experience, which can be easily browsed or shuffled.

The trademark geo-localized deals and savings offered by ShopWise as well as product and store information across Canada have been rearranged in easy-to-browse carousels with search by keyword, category and location functions. ShopWise’s popular “Nearby” function and push notifications have been optimized, informing holiday shoppers about where they can find deals and freebies, no matter where they are on their shopping circuit.

“ShopWise is an extension of Yellow Pages Group’s commitment to go beyond simple local search and provide relevant information that addresses the real-time needs of Canadian consumers,” says Nicolas Gaudreau, Chief Marketing Officer at Yellow Pages Group. “Specifically designed for iPad users, this shopping app is reinventing the experience of flyers. It’s the first and currently sole Canadian app to offer digital, responsive versions of retail flyers. Shoppers are always looking for ways to make their dollars go further and with this rethought version of ShopWise we’re making saving time and money even easier for consumers.”

The new version of ShopWise is currently available only to iOS users on iPad and iPhone, with plans to roll out across all platforms in 2014. Further iterations of ShopWise slated for early 2014 include Facebook Connect integration, allowing a user to receive personalized deals and offers of interest to fit their indicated demographic and preferences.

Visit for additional information or to download the app.

About Yellow Pages Group
Yellow Pages Group (YPG) is a leading digital media and marketing solutions company in Canada. The Company serves Canada’s small businesses marketing needs through its nationwide sales force of media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its national digital advertising and marketing solutions division. YPG is held by Yellow Media Limited (TSX: Y), which owns and operates some of Canada’s leading properties and publications including™ , ,™ , Yellow Pages™ directories, and Yellow Pages and ShopWise mobile apps. Yellow Media’s network of online properties reaches over 8 million unique visitors monthly.


Fiona Story
Senior Manager, Public Relations
Tel.: 514-934-2672

Joëlle Langevin
Manager, Communications
Tel.: 514-934-6979

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