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Mediative Simplifies Digital Marketing With The Launch Of An Online Video

Montreal (Quebec), October 26th, 2011 – Mediative, one of North America’s largest integrated advertising and digital marketing solutions companies, has undertaken the challenge of simplifying the growing complexity of digital marketing to a wide audience by producing a 15-minute animated video called This is Digital Marketing: From Ad Men to Math Men .

Through engaging visuals and a humorous narration, the video distills a complex subject into a series of easy-to-digest chapters that can be shared via social media. “We are excited to share This is Digital Marketing: From Ad Men to Math Men . Our digital media strategists and experts have compiled their thoughts along with industry content to produce a thought leadership piece that we believe both informs and educates,” stated Mediative’s President, Patrick Lauzon . “Digital marketing is a subject that is sometimes difficult to understand, even for insiders. We hope this video will help the industry explain a concept that at times can get lost with technical jargons and platforms.”

Mr. Lauzon continued: “Our goal as a company is to help connect our clients and advertisers with the right consumers in the most cost-efficient way, and we leverage our publisher network (reach & data), technology platforms and our people's expertise in performance marketing to provide the right audience with the best return on investment. Even though This is Digital Marketing: From Ad Men to Math Men has a light-hearted tone and fun visuals, we believe our video represents a unique and valuable resource that will help advertisers, website publishers and other stakeholders get a genuine grasp on the history and current reality of digital marketing.”

This is Digital Marketing: From Ad Men to Math Men is available for viewing at www.mediative.ca/digital-marketing . A pdf copy is also available here .

About Mediative
Mediative is one of North America’s largest integrated advertising and digital marketing companies, specializing in maximizing the online presence of some of the world’s most respected brands. Mediative has been awarded the #1 Best Enterprise SEO Company in Canada by TopSEOs. Mediative’s best-in-class digital media strategists and experts serve national agencies and advertisers through its two divisions: YPG Ad Network and Mediative Performance. Mediative covers all print, search, display and social networks to drive performance marketing for clients across the entire buying cycle, from brand awareness to lead generation and sales. The company also integrates data, media networks and technology to help advertisers, publishers and retailers connect with audiences. Mediative has over 150 employees across four Canadian offices: Montreal, Toronto, Kelowna and Vancouver. Mediative is a division of Yellow Pages Group (TSX: YLO). For more information, www.mediative.ca .

*Mediative and Yellow Pages Group Company are registered or unregistered trademarks of Yellow Media Inc.


For more information:
Mohamed Kahlain
VP Products & Marketing
Tel.: (514) 751-3903
Mohamed.Kahlain@ypg.com


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