Mediative to exclusively manage digital media sales for Allrecipes Canada
Montreal (Quebec), October 12, 2016 – Mediative, one of Canada’s leading integrated advertising and digital marketing companies, recently signed a three-year partnership with Allrecipes, the world’s largest digital food brand, to be the exclusive manager of the media sales for Allrecipes English Canada and Quebec sites.
As the sole Canadian digital media sales representative for Allrecipes Canada, Mediative will build the Allrecipes Canada brand with advertisers and agencies as well as handle sales for Allrecipes digital ad products inventory, which include content marketing, native advertising solutions, original video, social media programs, and proprietary sponsorships.
“We’re pleased to add the Allrecipes Canadian platforms to the expansive ad network of our Mediative division,” said Doug Clarke, Senior Vice-President and Chief Operating Officer at Yellow Pages. “Leading Canadian brands working with us now have access to one of the world’s largest food-focused social networks that allows them to connect with grocery shoppers and home cooks at the exact points of need.”
“Allrecipes has been at the forefront of connecting the world’s largest consumer packaged goods brands with Canada’s most valued grocery shoppers for more than a decade.” said Stan Pavlovsky, President, Meredith Digital (Allrecipes is a brand of Meredith Digital). “Partnering with Mediative gives us the advantage of leveraging their proven data-driven audience targeting and programmatic buying expertise to continue to deliver superior campaign performance for our advertising partners.”
Mediative will also offer brands the opportunity to tap into the power of Meredith’s proprietary interest and intent-focused data on its 100 million female users worldwide to better target their go-to-market strategies to gain a competitive edge.
Mediative’s advertising network reaches more than 23 million consumers per month. The company represents 27 publishers and works with partners who seek innovative ad targeting strategies to reach their audiences directly.
With 143 million annual visits and 4.3 million total unique Canadian visitors across desktop, mobile and tablets, Allrecipes stands as the #1 digital food brand in Canada and a key online destination for all home cooks.
Mediative helps businesses cut through the digital clutter so they can better perform in an otherwise complex digital landscape, and ultimately reach, engage, and convert more potential customers. Their innovative solutions are fuelled by a massive pool of consumer data, and are therefore customized to maximize performance. As a result, their leading industry experts continually push the boundaries of what they offer in an effort to drive the very best results for their clients. Mediative serves a global market with employees across four Canadian offices in Vancouver, Kelowna, Toronto and Montreal. Mediative is a division of Yellow Pages (TSX: Y). For more info: www.mediative.com.
About Allrecipes and Meredith Corporation
Allrecipes.com, the world's largest food-focused social network, receives more than 1.3 billion visits annually from home cooks who connect and inspire one another through recipes, photos, reviews, personal collections, videos, shopping lists and profiles. Allrecipes is a global, multi-platform brand with 19 sites and 3 mobile apps serving 24 countries in 12 languages.
Meredith Corp. (NYSE: MDP, www.meredith.com) is the leading media and marketing company serving women, and owner of powerful consumer brands such as Allrecipes, Better Homes and Gardens, Parents and Shape, along with cutting-edge licensing arrangements marketing capabilities. Meredith's brands reach more than 100 million women globally, including 3 out of 4 Millennial women in the U.S., making Meredith a leader in reaching Millennial women on what matters most to their lives, homes and families.