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Media Advisory: Yellow Pages Launches Shop The Neighbourhood a National Campaign Encouraging Local Shopping in Support of Local Businesses

What: The 2014 edition of Shop The Neighbourhood™, a free national initiative of Yellow Pages, dedicated to promoting local shopping and support for small businesses across Canada.
 

On November 29, 2014, Canadians nationwide will be encouraged to make a local purchase and take advantage of exclusive event day deals offered by the businesses in their neighbourhoods.

Approximately 200 business associations from across Canada have joined the initiative. Over 8,300 businesses are participating and offering over 6,700 exclusive Shop The Neighbourhood promotions on November 29th, accessible via the Yellow Pages mobile app.

Where:
Shop The Neighbourhood takes place on November 29th in the 200 participating neighbourhoods across Canada with special event day activations in the following:

Greater Toronto Area

  • Burlington Downtown Business Association
  • The Kingsway BIA
  • Bloor West Village BIA
  • Port Credit BIA
  • Yonge Lawrence Village BIA
  • The Eglinton Way BIA

Montreal

  • SDC du Vieux-Montreal
  • SDC du Boulevard Saint-Laurent
  • SDC L'Avenue du Mont-Royal
  • SDC Promenades Hochelaga-Maisonneuve
  • SDC Promenade Wellington
  • SDC Petite-Italie - Marché Jean-Talon
  • SDC Plaza St-Hubert
  • SDC Pignons rue Saint-Denis
  • SDC du Quartier Latin
  • SDC La Promenade Fleury
  • Association des gens d'affaires de Fleury Ouest

Ottawa

  • ByWard Market BIA

Vancouver

  • West End BIA
  • Kitsilano West 4th Ave BIA
  • The West Broadway BIA
  • Lonsdale Quay

Calgary

  • Kensington Village BRZ
  • Calgary Downtown Association
  • Inglewood BRZ

When:

Saturday, November 29, 2014
9:00am -5:00pm

Why:
A recent StatsCan study stated that over $8 billion in Canadian consumer dollars went to the U.S. in 2012 alone. Every dollar spent outside of our local communities affects our local economies, local employment and specifically our local businesses, which are crucial to sustaining thriving neighbourhoods.

Specifically sandwiched between Black Friday and Cyber Monday, one of the busiest shopping weekends of the year, Shop The Neighbourhood is a campaign to raise awareness among Canadians that their dollars have a greater impact in their communities when spent locally and to provide an event encouraging them to make local purchases leading up to the crucial holiday season.

About Shop The Neighbourhood™
Shop The Neighbourhood is a Yellow Pages initiative to encourage local shopping and support for small businesses. Taking place during the busiest shopping season of the year, Shop The Neighbourhood raises awareness of the large-scale push from retailers both online and across the border which moves dollars away from the small businesses which directly impacts the health of our neighbourhoods and our communities. On Saturday, November 29, people will be encouraged to make a local purchase in support of businesses across Canada and take advantage of exclusive event day deals and savings at local businesses, hosted both online and on the YP and YP ShopWise mobile apps.
For more information or to get involved, visit www.shoptheneighbourhood.ca .

To join the movement in social media: #shopthehood

Facebook: Shop The Neighbourhood
Twitter: @shopthehood_ca
Instagram: shopthehood_ca
YouTube: Shop The Neighbourhood
Pinterest: Shop The Neighbourhood

Contacts:
Toronto
Connie Burke
416-809-0766
connie@infinity-pr.com

Montreal
Beatrice Gougeon
514-289-8688, ext. 236
Beatrice@morinpr.com

Ottawa
Krystle Barfitt
416-953-6009
krystle@infinity-pr.com

Vancouver
Maureen O'Brien
604-613-4052
Maureen@velocitypr.ca

Calgary
Joni Avram
403-617-5496
joni@causeeffect.ca

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