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Group buying service Deal of the Day launches in Hamilton with more than 50% savings on local goods and services

Montreal (Quebec), June 8, 2011 – Hamiltonians will now be able to reap the benefits of group-buying and save 50% to 90% on local restaurants, shopping and cultural events with the launch of’s Deal of the Day group-buying service in their city today. , a destination that helps Canadians save, offers this service for free at . Users simply have to register to receive daily emails alerts featuring the discounts.

Based on the principle of group-buying which leverages the buying power of people in groups, Deal of the Day negotiates incredible discounts with local businesses. Once a minimum number of buyers is reached, the offer is activated. Members can help reach this number and popularize the deal by sharing the deal to friends and family via email and social networks. In turn, businesses have the opportunity to boost their visibility and recruit many new customers.

“Group-buying’s ever-increasing popularity shows that it’s a business model that benefits both consumers and businesses. Deal of the Day now enables Hamilton businesses to drive additional revenue and grow their visibility through the network of Yellow Pages Group properties. Moreover, local residents can now benefit from bargain prices that encourage them to experience products and services that they may not have tried otherwise,” said Nicolas Gaudreau, Vice-President, Digital & Print Media, Acquisition & Retention of Yellow Pages Group.

Upcoming deals include savings on:

  • June 8-10, 2011 – $25 for $113 Paintball for a Day Sniper Package for 2 at Soldiers of Fortune Paintball; 78% rebate.
  • June 11-13, 2011 – Two Winery and Vineyard tours with free wine samples for $59 at Lincoln Limo & Cab - Travel, Tourism and Tours; 56% rebate.
  • June 14-17, 2011 – $12 for $25 at Kelsey’s restaurant – Stoney Creek; 50% rebate.

To subscribe to Deal of the Day, visit and select your city.

About is a leading provider of online promotions and shopping tools to Canadians that attracts more than 1.1 million unique visitors every month. Since September 2010, helps Canadians make substantial savings with its group-buying service, Deal of the Day. is owned by Yellow Media Inc. (TSX: YLO). Yellow Media Inc. owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories,™ ,™ , and . For more information, visit .


Hind Ounis
Communications Manager
Tel.: (514) 934-2097

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