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Deal of the Day’s Group-Buying Service Expands its Offering to Laval and the Montreal South Shore with Targeted Deals

After enabling over $37 million of savings to date,’s group-buying service  is now available in Laval and the Montreal South shore with unbeatable local deals

Montreal (Quebec), November 18, 2011 – Following the success experienced in Montreal, Laval and Montreal’s South region can now also to reap the benefits of very local deals with Deal of the Day ( ), ’s group buying service powered by Yellow Pages Group. Residents from Laval and the Montreal South shore can now save up 50% to 90% on various products and local services. To date, Canadians have saved more than $37 millions with Deal of the Day and its French equivalent Promo du jour, ( ) presented in collaboration with .

“In the context of our ongoing digital transformation, we have launched the Deal of the Day group-buying service over a year ago. For businesses that have partnered with us, this has proved to be an excellent way for them to attract new customers and to capitalize on our network of properties which reach over 9 million visitors per month,” said Nicolas Gaudreau, Vice President, Digital & Print Media, Acquisition & Retention of Yellow Pages Group. “The strong following we have had so far is a strong indication of the growth potential of businesses in a local market. This is what lead us to target even more our Deal of the Day group-buying service offering, namely by expanding our services to local markets located nearby big city centres “.

Introduced over a year ago in Quebec, Deal of the Day’s group-buying service model is accessible and easy to use.  Deal of the Day negotiates incredible discounts with local businesses, and then notifies its members for free with a daily email that showcases the deals, which can also be viewed on the site. Since a minimum number of buyers is needed to activate the offer, members can help reach this number and popularize the deal by sharing the deal to friends and family via email and social networks, such as Facebook and Twitter. For local businesses, restaurants and cultural organizations, Deal of the Day is an effective Marketing tool that offers them the opportunity to recruit many new customers and to boost their visibility through the Yellow Pages Group network of properties which encompasses™ , MC or .

In order to facilitate the Holiday shopping season, group-buying offers are now available on a national scale. Various products and services are discounted from 50% up to 90% every Sunday across the country for one week. Also, in the context of this launch, Quebec residents can participate to a contest until November 30, and run the chance of winning $1,000 worth of gas at Esso, along with other prizes on the site.

To subscribe to Deal of the Day and to view the offers, simply, visit and select your city.

About is a leading provider of online promotions and shopping tools to Canadians that attracts more than 1.5 million unique visitors every month. Since September 2010, helps Canadians make substantial savings with its group-buying service, Deal of the Day. is owned by Yellow Media Inc. (TSX: YLO). Yellow Media Inc. owns and operates some of Canada’s leading properties and publications including including Yellow Pages™ directories,™ ,™ and . For more information, visit .


Hind Ounis
Yellow Pages Group
Communications Manager
Tel.: 514-934-2097

Sophie Côté Laplante
Tel.: 514-843-2376

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