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Canada411.ca™ Gets a Facelift to Become the Nation’s Most Comprehensive People Finder Destination

Montreal, (Quebec), June 21, 2011 Canada411.ca , the country’s most frequented and trusted destination to find personal contact information, unveiled today a brand new look and new ways to search for people and businesses. Yellow Pages Group (YPG), owner and operator of the www.Canada411.ca   website, has not only delivered a facelift to the leading people search destination but augmented it with the addition of results aggregated from the leading social media networks of Facebook®, Twitter® and LinkedIn®.

Canada411.ca has long been synonymous with finding contact information for people. Given the growth in the variety of personal communications platforms and how we now interact and connect with each other, we’re enhancing Canada411.ca to encompass those tools and continue to provide the most comprehensive source of people listings in the country,” explained Nicolas Gaudreau, Vice-President - Digital & Print Media, Acquisition & Retention at Yellow Pages Group.

Changes to the www.Canada411.ca website include:

  • Improved design and layout yielding a more intuitive approach to search
  • Addition of Facebook, Twitter, LinkedIn profile results to people searches
  • Addition of an address book feature enabling contacts to be saved, shared and recommended
  • Sign-in functionality through Facebook Connect or a YellowPages.ca account, eliminating the need to remember multiple passwords
  • Improvements to the generation of local businesses listings situated in the area of each personal search result

“These enhancements to Canada411.ca are just the first step in the evolution of this brand,” continued Gaudreau. “Canadians have a growing interest in the management of their online identities and in being able to play an active role in that process. We plan to grow Canada411.ca in this direction and offer tools for users to be more actively involved in the profile management process.”

Canada411.ca currently hosts over 12 million verified person listings drawn directly from Canada’s leading telecommunication companies. It also continues to provide access to 1.5 million local business listings through YellowPages.ca™ .

As part of the YPG network of online properties which sees over 9.5 million unique visitors each month, Canada411.ca supports searches by area code, name, location and even phone numbers through its reverse look-up functionality.

For more information, visit www.Canada411.ca or consult the video walkthrough of the new site here . A banner at the top of the Canada411.ca site currently allows users to switch between the old and new versions of the site.

About Yellow Pages Group
Yellow Pages Group (YPG) is Canada’s leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX: YLO) which owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories, YellowPages.ca™ , Canada411.ca™ LesPAC.com , and RedFlagDeals.com . The Yellow Media Inc. network of online properties reaches over 9.5M unique visitors monthly. For more information: corporate.yp.ca .

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Contact :
Hind Ounis
Communications Manager
Tel.: (514) 934-2097
hind.ounis@ypg.com

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