Press Releases

Yellow Pages’ new survey reveals Canadians’ behaviour when it comes to choosing a restaurant

Toronto, ON – June 28, 2016 – According to a recent survey that ran across Canada by Yellow Pages (TSX: Y), a leading digital media and marketing solutions company, and the independent research firm BIP, 47% of Canadians go with what their stomach is asking for when it comes to choosing what or where to eat, as compared to their brain (26%) or their heart (19%). Contrary to that, when Canadians are asked about what best describes how they choose a restaurant, more than half of them (52%) say that they simply go to their favourite restaurant, which is a decision coming ...

Yellow Pages launches new mass media campaign highlighting its digital services for small businesses

Toronto, ON – May 30, 2016 – Yellow Pages (YP) (TSX: Y), a leading digital media and marketing solutions company, launched a national B2B mass media advertising campaign today, targeting small business customers and promoting its digital portfolio of products. 

Yellow Pages Crediting Accounts of Small Business Customers in Fort McMurray Impacted by Wildfires

Montreal, Quebec, May 11, 2016 – Yellow Pages (TSX: Y), a leading provider of digital media and marketing solutions for small businesses, announced today that it will be crediting the accounts of all its business customers located in Fort McMurray – retroactive to May 3, 2016 – in light of the recent wildfires, which resulted in mandatory evacuation. These credits will be applied on a rolling basis each month until impacted customers are in a position to provide direction on how they would like to proceed with their advertising. 

Yellow Pages Limited Reports on Voting Results of the Election of Directors at its Annual Meeting of Shareholders

Montreal (Quebec), May 10, 2016 — Yellow Pages Limited (TSX: Y) (the “Corporation”) held its Annual Meeting of Shareholders on May 10, 2016.  All the candidates proposed as directors were elected by a majority of the votes cast by the shareholders present or represented by proxy at the meeting as detailed below:

Yellow Pages Limited Reports First Quarter 2016 Financial Results

Montreal (Quebec), May 10, 2016 — Yellow Pages Limited (TSX: Y) (the “Company”) released its operational and financial results today for the quarter ended March 31, 2016, demonstrating successful implementation of its Return to Growth Plan and transformation into Canada’s leading digital advertising company.

MEDIA ADVISORY - Yellow Pages Limited to Hold Annual General Meeting and Report First Quarter 2016 Results on May 10

Montreal (Quebec), May 3, 2016 – Yellow Pages Limited will hold its Annual General Meeting of shareholders and report its financial results for the first quarter ended March 31, 2016. 

MEDIATIVE reveals key findings to help businesses and brands adapt to the mobile search reality

Toronto, ON – March 22, 2016 – MEDIATIVE, one of Canada’s leading integrated advertising and digital marketing companies, has released a unique, in-depth study examining consumer search behaviour on mobile devices. The study entitled, How do consumers conduct searches on Google using a mobile device, employed eye-tracking technology to measure click rate and looking behaviour on search engine results pages (S.E.R.P.) in an effort to provide businesses and brands with detailed information on securing views and clicks through mobile optimization.

Pages Jaunes et le gouvernement du Québec investissent dans une transformation numérique qui créera plus de 350 emplois (in French only)

Montréal (Québec), le 18 mars 2016 – Pages Jaunes Limitée (TSX : Y), chef de file des médias numériques et des solutions marketing dont le siège social est situé à Montréal s’est réjouie aujourd’hui que le gouvernement du Québec adhère et participe à son plan de transformation numérique avec une contribution financière de 4,3 M$. 

Yellow Pages Limited Announces the Acquisition of JUICE Mobile, a Leading Canadian Mobile Advertising Technology Company

Montreal, Quebec, March 15, 2016 – Yellow Pages Limited (TSX:Y) (“Yellow Pages” or the “Company”) announced today that it will acquire JUICE Mobile (“JUICE”), a premium advertising technology company whose proprietary programmatic platforms facilitate the automatic buying and selling of mobile advertising between brands and publishers. The acquisition will close and take effect on March 17, 2016 and is subject to ordinary closing conditions.

During Fraud Prevention Month Yellow Pages Reminds Small Businesses to Guard against Fake Invoices and Solicitations

Montreal, QC – March 7, 2016 – Yellow Pages (TSX:Y), a leading digital media and marketing solutions company, encourages businesses to familiarize themselves with a common scam soliciting contracts or payments for fake Yellow Pages advertising, both online and print.