Press Releases

Yellow Pages Group Doubly Honoured By Local Search Association

YPG receives two Gold Excellence Awards for its innovative mobile local search placement product and its MarketProfiler™ online evaluation tool

Montreal (Quebec), April 27, 2012 — Yellow Pages Group (YPG), the Canadian leader in the local commercial research market, was recently honoured in Boca Raton, Florida, at the Local Search Association’s Industry Excellence Awards. YPG received two Gold Awards: one in the mobile platform category and another for most innovative program.

Yellow Pages Group Reminds Toronto Residents of Print Opt-Out Program

Opt-out period for 2012 distribution of Yellow Pages™ directory in Toronto
closing on May 5, 2012

Toronto (Ontario), April 3, 2012 – Yellow Pages Group (YPG) is reminding Toronto residents that they have until Friday May 5, 2012 to opt-out of receiving their 2012 Yellow Pages print directory, scheduled for distribution in June in the Toronto area. This year residents will be able to access a revamped opt-out website at http://corporate.yp.ca/delivery to remove their names from the print directory delivery list as part of YPG’s Custom Delivery Program. The site has undergone significant design and structural ...

Yellow Pages Group Reminds Businesses About Fraudulent Solicitation in the Context of Fraud Prevention Month

Montreal (Quebec), March 21, 2012 – In the context of Fraud Prevention Month, Yellow Pages Group (YPG) reminds businesses to beware of fraudulent directory advertising solicitations. The Company is very active in its efforts to collaborate with the appropriate authorities to help eradicate fraud in the context of false directory advertising via faxes or bogus bills. A typical example of fraudulent activity is the case of “ Yellow-Page-Canada ”, a company that has tried to pass itself as YPG despite the fact that it is not affiliated in any way with YPG. This company was recently condemned for violating the Competition Act and ...

YellowAPI.com Celebrates Digital Innovation with Launch of a Redesigned site and New Blog

YellowAPI.com fosters digital innovation with 1,700 enrolled developers, 35 apps, foursquare and Twitter partnerships and now the launch of a redesigned site and “API Fanboy” blog

Montreal (Quebec), March 20, 2012 – Yellow Pages Group (YPG) has launched a redesigned YellowAPI.com website for the company’s public application programming interface (API). Since its initial launch in late 2010, YellowAPI.com has embodied YPG’s digital leadership and gained industry recognition. It has enrolled over 1,700 software developers, who have worked on new digital applications using YPG’s business database, which features 1.5 million business listings and ...

Mediative Signs Three New Publishers to Its Display Advertising Network

New partnership with PasseportSanté.net, Well.ca, and CuisinesAZ.com maximizes the Mediative Health and Food online media offering

Montreal (Quebec), February 28, 2012 – With a display advertising network of over 15 million unique Canadian monthly visitors across twelve industries, Mediative continues to expand its publisher portfolio . Mediative is pleased to welcome the addition of three new publishers to its Ad Network, making it the leading online media sales partner in the Health and Food sector. Through the Mediative Ad Network , PasseportSante.net, Well.ca and CuisinesAZ.com, will offer marketers and advertisers effective and precise target reach.

Yellow Media Inc. Appoints New Members to its Board of Directors

Montreal (Quebec), February 9, 2012 — Yellow Media Inc. (TSX: YLO) is pleased to announce the appointment of Mr. David G. Leith, Mr. Bruce K. Robertson and Mr. Craig Forman to its Board of Directors.  The appointment of Messrs. Leith, Robertson and Forman is effective immediately.

Yellow Media Inc. Reports 2011 Fourth-Quarter and Full Year Financial Results

  • Company focused on execution of its 360° Solution strategy
  • Annualized online revenues of $360 million, representing approximately
  • 29% of total revenues
  • Company reduced debt by approximately $800 million in 2011 to better align balance sheet to operational strategy

Montreal (Quebec), February 9, 2012 — Yellow Media Inc. (TSX: YLO) announced fourth-quarter and full-year results today, ending 2011 with progress towards the Company’s transformation to a digital media and marketing solutions company. 2011 saw the launch of Yellow Pages 360° Solution, an offering central to enabling Canadian advertisers to be found by qualified buyers via online, mobile or print products.

Yellow Pages Group Reminds Halifax Residents of Print Opt-Out Program

Opt-out period for 2012 distribution of Yellow Pages™ directory in Halifax
closing on March 2, 2012

Halifax (Nova Scotia), February 8, 2012 – Yellow Pages Group (YPG) is reminding Halifax residents that they have until Friday March 2, 2012 to opt-out of receiving their 2012 Yellow Pages print directory, to be distributed beginning in April in the Halifax area. Through Yellow Pages Group’s Custom Delivery Program, residents can easily remove their names from the print directory delivery list.
 

Mediative Releases Key Insights into the Online Purchasing Power of Women

Montreal (Quebec), February 8, 2012 – Though the Internet is a global entity, not all users are identical. Mediative , a Yellow Pages Group company, compiled research that clearly highlights how factors such as culture, age and particularly gender, affect online purchasing behaviour. Two client case studies are provided to showcase how these findings can help Marketers better target women and harness their purchasing power. Specifically, the case studies include a U by Kotex® with Walmart campaign and a Diaper Finder shopping tool program.

Yellow Media Inc. Announces 2011 Fourth Quarter and Year-End Results Release Date

Conference Call with Analyst at 1:00 p.m. (Eastern Time)

Montreal (Quebec), February 2, 2012 – Yellow Media Inc. announces that it will issue its 2011 fourth quarter results, for the period covering October 1 to December 31, 2011 and 2011 year-end results on February 9, 2012. A conference call will be held on the same day a 1:00 p.m. (Eastern Time) to discuss the results.