Press Releases

YellowAPI.com Celebrates Digital Innovation with Launch of a Redesigned site and New Blog

YellowAPI.com fosters digital innovation with 1,700 enrolled developers, 35 apps, foursquare and Twitter partnerships and now the launch of a redesigned site and “API Fanboy” blog

Montreal (Quebec), March 20, 2012 – Yellow Pages Group (YPG) has launched a redesigned YellowAPI.com website for the company’s public application programming interface (API). Since its initial launch in late 2010, YellowAPI.com has embodied YPG’s digital leadership and gained industry recognition. It has enrolled over 1,700 software developers, who have worked on new digital applications using YPG’s business database, which features 1.5 million business listings and ...

Mediative Signs Three New Publishers to Its Display Advertising Network

New partnership with PasseportSanté.net, Well.ca, and CuisinesAZ.com maximizes the Mediative Health and Food online media offering

Montreal (Quebec), February 28, 2012 – With a display advertising network of over 15 million unique Canadian monthly visitors across twelve industries, Mediative continues to expand its publisher portfolio . Mediative is pleased to welcome the addition of three new publishers to its Ad Network, making it the leading online media sales partner in the Health and Food sector. Through the Mediative Ad Network , PasseportSante.net, Well.ca and CuisinesAZ.com, will offer marketers and advertisers effective and precise target reach.

Yellow Media Inc. Appoints New Members to its Board of Directors

Montreal (Quebec), February 9, 2012 — Yellow Media Inc. (TSX: YLO) is pleased to announce the appointment of Mr. David G. Leith, Mr. Bruce K. Robertson and Mr. Craig Forman to its Board of Directors.  The appointment of Messrs. Leith, Robertson and Forman is effective immediately.

Yellow Media Inc. Reports 2011 Fourth-Quarter and Full Year Financial Results

  • Company focused on execution of its 360° Solution strategy
  • Annualized online revenues of $360 million, representing approximately
  • 29% of total revenues
  • Company reduced debt by approximately $800 million in 2011 to better align balance sheet to operational strategy

Montreal (Quebec), February 9, 2012 — Yellow Media Inc. (TSX: YLO) announced fourth-quarter and full-year results today, ending 2011 with progress towards the Company’s transformation to a digital media and marketing solutions company. 2011 saw the launch of Yellow Pages 360° Solution, an offering central to enabling Canadian advertisers to be found by qualified buyers via online, mobile or print products.

Yellow Pages Group Reminds Halifax Residents of Print Opt-Out Program

Opt-out period for 2012 distribution of Yellow Pages™ directory in Halifax
closing on March 2, 2012

Halifax (Nova Scotia), February 8, 2012 – Yellow Pages Group (YPG) is reminding Halifax residents that they have until Friday March 2, 2012 to opt-out of receiving their 2012 Yellow Pages print directory, to be distributed beginning in April in the Halifax area. Through Yellow Pages Group’s Custom Delivery Program, residents can easily remove their names from the print directory delivery list.
 

Mediative Releases Key Insights into the Online Purchasing Power of Women

Montreal (Quebec), February 8, 2012 – Though the Internet is a global entity, not all users are identical. Mediative , a Yellow Pages Group company, compiled research that clearly highlights how factors such as culture, age and particularly gender, affect online purchasing behaviour. Two client case studies are provided to showcase how these findings can help Marketers better target women and harness their purchasing power. Specifically, the case studies include a U by Kotex® with Walmart campaign and a Diaper Finder shopping tool program.

Yellow Media Inc. Announces 2011 Fourth Quarter and Year-End Results Release Date

Conference Call with Analyst at 1:00 p.m. (Eastern Time)

Montreal (Quebec), February 2, 2012 – Yellow Media Inc. announces that it will issue its 2011 fourth quarter results, for the period covering October 1 to December 31, 2011 and 2011 year-end results on February 9, 2012. A conference call will be held on the same day a 1:00 p.m. (Eastern Time) to discuss the results.

Yellow Pages Group Reminds Edmonton Residents of Print Opt-Out Program

Opt-out period for 2012 distribution of Yellow Pages™ directory in Edmonton
closing on February 16, 2012

Edmonton (Alberta), January 27, 2012 – Yellow Pages Group (YPG) is reminding Edmonton residents that they have until Thursday, February 16, 2012 to opt-out of receiving their 2012 Yellow Pages print directory, to be distributed beginning in March in the Edmonton area. Through Yellow Pages Group’s Custom Delivery Program, residents can easily remove their names from the print directory delivery list.

Yellow Media Inc. announces changes to its Board of Directors

Montréal (Québec), December 22, 2011 — Yellow Media Inc. today announced that Dr. Heather Munroe-Blum and Stuart H.B. Smith are stepping down as Directors of Yellow Media Inc., effective on December 23 and 31, 2011 respectively. Both Ms. Munroe-Blum and Mr. Smith are stepping down as Directors in order to focus on their other professional engagements and career interests. In particular, Mr. Smith has recently been appointed as full-time Executive Chairman and Acting CEO of Altus Group Limited.

Guy’s Survival Guide to Holiday Shopping 2011 from RedFlagDeals.com

Toronto (Ontario), December 16, 2011 – It’s a well known fact: most men hate holiday shopping. We get it, you have our sympathy. Yet, we know that your mother, wife or girlfriend will not extend the same grace when they find out their gift is comprised of the best last minute knick-knacks the gas station had to offer. Luckily the staff at RedFlagDeals.com , Canada’s largest bargain hunting website, have put together a list of tips that will help men everywhere stay sane during the craziest shopping time of the year.