Yellow Pages’ first print directory was published by one of its predecessors in 1908. The Company operated as a division of Bell Canada until 1971, when it was incorporated as a wholly owned subsidiary of Bell Canada. In November 2002, funds managed by Kohlberg Kravis Roberts & Co. and the Ontario Teachers’ acquired the Company from affiliates of Bell Canada. On August 14, 2003, the Company completed an initial public offering as an income trust, and in mid-2004, Kohlberg Kravis Roberts & Co. sold its remaining stake in the business.
From 2005 to 2010, the Company made a number of acquisitions that enabled it to expand its operations from Quebec and Ontario to every province and territory across Canada, and gave it a national platform for its print and digital products and services.
In 2010, the Company launched Mediative, which has become a digital advertising leader across Canada, offering digital marketing and high-level performance-media services to agencies and national clients. It is also owner-operator of one of the largest ad presentation networks in Canada, managing ads for more than 500 online media and offering a network of more than 20 mobile sites.
In December 2014, the Company concluded the acquisition of 4400348 Canada Inc., which operates under the name Bookenda, as well as the activities of Candia Digital Group Inc. (dine.TO), with the aim of acquiring the talent and technologies needed to speed up the development of new media. With its strong presence in Greater Montreal’s restaurant sector, Bookenda’s digital media offer users and merchants an online transactional platform where they can interact and manage reservations easily. dine.TO owns and operates digital restaurant guides in the Greater Toronto Area and offers users an extensive database of local restaurant listings, reviews, discounts, reading lists and events, as well as real-time online ordering capabilities.