Yellow Pages, through one of its predecessors, published its first print directory in 1908. The business was operated as a division of Bell Canada until 1971, when it was incorporated as a wholly-owned subsidiary of Bell Canada. In November 2002, affiliates of Bell Canada sold the business to a group of private equity investors and the Corporation became public in 2003.
Between 2005 and 2010, the Corporation completed a number of acquisitions, which played a key role in its ability to expand its presence beyond Ontario and Québec to all provinces and territories across Canada, giving the Corporation a national platform to offer its products and services.
In 2010, the Corporation launched Mediative which offers dedicated marketing and performance media services to national clients Canada-wide. Operating an extensive publisher network and one of the country’s largest pools of high-intent consumer data, Mediative provides national brands and enterprises with innovative marketing solutions that reach, engage and convert potential customers. Management estimates that the size of its network reaches over 5 billion impressions per year and reaches approximately 50% of the audience in Canada.
In December 2014, the Corporation completed the acquisitions of Bookenda Limited (“Bookenda”) and the business of Candia Digital Group Inc. (“YPDine”). With a strong presence in the restaurant industry in the Greater Montreal Area, Bookenda’s digital properties offer an online transaction platform for users and merchants to easily interact and manage bookings. YPDine owns and operates local digital restaurant guides for the Greater Toronto Area, providing users with an extensive database of local restaurant listings, reviews, deals, playlists and events, as well as real-time online ordering capabilities.
In March 2016, the Corporation acquired the consolidated net assets of Oriole Media Corp. (doing business as JUICE Mobile (“JUICE”)), a premium advertising technology company whose proprietary programmatic platforms facilitate the automatic buying and selling of mobile advertising between brands and publishers. Since its inception in 2010, JUICE has successfully leveraged its mobile programmatic advertising platforms, Nectar and Swarm, to build valuable relationships with an extensive network of brands and publishers.