Supporting Small Businesses
Support for New Westminster
In October 2013, a historic and thriving neighbourhood in New Westminster, B.C. was devastated by a fire that destroyed 23 small businesses and forced an additional 25 businesses to temporarily close.
In order to help this community rebuild and get back to the bustling neighbourhood its once was, Yellow Pages collaborated with a local organization, Business to Business Network of Women (B2B NOW), to raise money for the Downtown New Westminster Fire Relief Fund.
To support this fund, YP produced 1000 collectable limited edition shopping bags which the passionate group of women entrepreneurs from B2B NOW sold through local businesses in New Westminster. The bags featured a vintage image of the neighbourhood that was hit by the fire, and were sold during British Columbia’s Buy Local Week as well as throughout the month of December.
Through the sale of the shopping bags as well as other donations the campaign raised a total of $6023.24 for the fire relief fund. In the end, an entire community came together to support the small businesses that are at the heart of their neighbourhood.