FINANCIAL AND OPERATIONAL HIGHLIGHTS

YELLOW MEDIA INC.

is a leading
digital company

offering media and
marketing solutions

to small and medium businesses
across Canada.

YELLOW MEDIA INC. IS ALSO A LEADER IN NATIONAL DIGITAL ADVERTISING THROUGH MEDIATIVE, A DIGITAL ADVERTISING AND MARKETING SOLUTIONS PROVIDER TO NATIONAL AGENCIES AND ADVERTISERS.

Our strategy is to leverage our multiplatform media and marketing solutions to enhance services to our advertisers, build traffic to our network of properties and improve user experience by focusing on the deployment of the Yellow Pages 360º Solution.

With this comprehensive solution we are strengthening our commitment to help businesses across Canada embrace the new digital space, providing them with the right services and products to manage and grow their businesses.

Financial and Operational Highlights
(in millions of Canadian dollars)

2011
Revenues 1,328.9
EBITDA 679.7
Free Cash Flow from Continuing Operations 275.2
Advertiser Count 340,000
Online advertisers 63%
Reach of Online Canadians 38%
Mobile Downloads 3.7M

annualized

online revenues of

$360 million