Yellow Pages Group Launches Search Engine Marketing Services

SEM/SEO now part of YPG’s lead generation product offerings


Montreal (Quebec), February 17, 2010 — Yellow Pages Group (YPG) announced today the introduction of a new suite of services, Search Engine Solutions, to help Canadian businesses generate even more qualified leads and convert online searchers into customers.

“With our Search Engine Solutions, Yellow Pages Group makes it easy for today’s small and medium-sized businesses to attract leads on leading search engines. We worked with world-class partners and technologies to bring a complete and leading-edge search solution to our customers,” said Stephane Marceau, Chief Marketing Officer, Yellow Pages Group. “With our expanding suite of marketing and media services, SMBs can now count on YPG to optimize the performance of their overall marketing programs.”

YPG’s team will work closely with new and existing advertisers to build effective paid-search advertising campaigns tailored to their business needs, objectives and budgets. YPG will also manage these campaigns and keywords across multiple search engines including Google, Yahoo! and Bing.

In addition, YPG’s SEO solutions will ensure advertisers choose the most cost-effective search phrases for their business to improve their website rankings and ultimately attract new customers right to their door. 

At the centre of YPG’s Search Engine Solutions offering will be the ability for advertisers to create a custom leads page with interactive mapping, driving directions, and ‘send to friend’ capabilities.  Businesses will also have the option of setting up call tracking to help measure the number of calls received from YPG leads.

Another key component of YPG’s Search Engine Solutions offering is the detailed monthly report advertisers will receive to help them optimize their online visibility and increase traffic to their web properties.

Search Engine Solutions products are currently available across the country. To find out more, visit http://ses.yellowpages.ca or call 1-877-909-YELO (9356).

To view our video presenting SES click on this link: http://ses.yellowpages.ca/video/english.html

About Yellow Pages Group
Yellow Pages Group (YPG) is Canada’s leading performance media and marketing solutions company.  The Company brings consumers and businesses together locally through its network of print, digital and mobile properties. YPG enables consumers to make smarter decisions, helping people find what they need wherever and whenever. The Company partners with businesses to build successful marketing and lead generation programs, helping them grow their business.  YPG owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, and Canada411.ca™. YPG is indirectly held by Yellow Media Inc.  For more information, visit corporate.yp.ca or for recent news on the Company, follow http://twitter.com/yellowpages_ca.

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Contact:
Perry Schwartz
Yellow Pages Group
416-412-5623
Perry.schwartz@ypg.com