Yellow Pages (YP) is a leading digital company in Canada. The Company serves hundreds of thousands of local businesses through its nation-wide sales force of over a thousand media consultants.
YP also owns and manages Canada’s most visited online directories YellowPages.ca™, PagesJaunes.caMC, Canada411.ca™, and RedFlagDeals.com, as well as CanadaPlus.caMC a network of seven local city sites, including MontrealPlus.caMC, QuebecPlus.caMC, TorontoPlus.caMC, CalgaryPlus.caMC, EdmontonPlus.caMC, OttawaPlus.caMC and VancouverPlus.caMC.
YP has been an industry leader since it published its first directory in 1908. The Company is the official publisher of Bell Canada’s directories. YP is also the official publisher of Telus’ directories, as well as of a number of other incumbent telephone company directories that have a leading market share in their respective markets.
Yellow Pages has evolved to become Canada´s Performance Media Network, reaching customers via Internet, print and mobile. Small and medium-sized enterprises (SME) can advertise their businesses across our network to deliver a higher ROI than they would get from using print alone1 .
YP's Media Account Consultants and Performance Marketing Specialists customize the right mix of internet, print and mobile advertising for SME's businesses so they can get found by people who are ready to buy, whenever or wherever they're searching.
YP is the official Canadian directories publisher of Bell Canada, Telus, Bell Aliant, MTS Allstream, and a number of other incumbent telephone companies that have a leading market share in their respective markets. YPG publishes approximately 340 different telephone directories annually with a total circulation of approximately 23 million copies reaching substantially all of the Canadian households and businesses in our markets and are available online and through a variety of digital options.
YP is the exclusive owner of the Yellow Pages™, Pages JaunesMC, Canada411™, Walking Fingers Design™ and Get It Pages™ trademarks in Canada.
1 Return on investment study conducted by CRM & Associates 2009; based on 3689 of YPG Measured Ad Studies conducted from 2006 to 2009 across 179 categorie