Campaign focusing on the Greater Toronto Area (GTA) that ran during the summer of 2012.
A variety of multi-media ads, mostly out-of-home, that were strategically placed through the city as well as specific group of ads focusing on a specific neighbourhood such as Danforth, Dundas, Yorkville and Queen West. The objective was to showcase how the Yellow PagesTM App can help people discover their neighbourhood.
Campaign targeting specific universities across Canada with an assortment of ads and promotional materials.
The campaign took place during the Fall of 2013 and it was directed to the millennial target audience in several Canadian universities to demonstrate how the Yellow Pages App can help them discover their neighbourhood.